Spell Your Search Terms Correctly
As a service dedicated to bringing unique insight surrounding the pay-per-click industry, part of our goal is to educate the “other” user of pay-per-click services i.e. the searcher.
Not much attention is spent on helping the searcher with little tips and tricks surrounding the search experience when it comes to ppc. Therefore, let me throw one long standing issue out there that every searcher should be aware of. As a searcher, it is in your best interest to spell your searches correctly. Here’s why.
There are millions of pay-per-click ads and search engine optimized organic search results out there that will spring up as soon as you misspell your search term or phrase. This is a direct result of the pay-per-click advertiser or SEO specialist setting up their campaign or website in such a way that it (being the ad or website) will get noticed when a searcher screws up the spelling.
On the surface this seems harmless. After all, they are just being smart right? Well yes and no. While there are many an advertiser and SEO who are trying to gain additional eyeballs to their product, service or topic with no ill intentions; there are many that are trying to get “even more for even less”, because with pay-per-click misspelled words usually cost less per click. But why is this problem?
It becomes and issue when the pay-per-click advertiser or SEO (Search Engine Optimization) specialist in question is trying to get more searchers to the site, just to serve them up a shit load of ads, either because there is a CPM (cost per thousand), PPI (pay per impression) or PPC (pay per click) or CPA (cost per acquisition) or other money making scheme in place. For example; did you ever land on a website that sprouted up 5,10,15,20 or even more pop-unders or pop-ups in your face? If you have, then you have encountered one of these fools. It can get so bad, that sometimes the searchers computer locks up and has to be rebooted because of all of the pops or streaming ads. How does this correlate to the above?
Because idiot advertisers and SEOs find it cheaper to use the misspelled keywords in order to fulfill their dreams of revenue generating stardom, not giving a rats ass how it effects the searchers experience. So to avoid getting bombarded with an endless stream of hollow pop-ups and resource zapping pop-unders, make sure you spell your search terms correctly. You are less likely to have an issue if you do. I must also mention that over the years the larger search engines have gotten better at catching these numb-nuts and pulling them from their results, both because of real efforts and because of broad matching capabilities that don’t have to relly on exact spelling, and therefore even the big (trust worthy) advertisers get pulled in when a keyword is spelled incorrectly. But fools can still be found all across second and third tier search networks that have minimal matching capabilites and rely on exact match, so watch out.
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