Firms using “long tail” keywords on their websites are likely to achieve better search engine placement, it has been revealed.
Good search engine optimisation (SEO) can help breathe fresh life into businesses websites and selecting the correct keywords is integral to for achieving high rankings.
However, according to entrepreneur Dawn Gibbins MBE, the first keywords that spring to mind “may not be the most useful”.
Writing in Real Business, the 2002 Verve Clicquot Business Woman of the Year explained: “Rather than single words, it can be much more effective to weave whole phrases through your site.
“These are known as ‘long tail’ search terms.”
Google’s new keyword tool, Google AdWords, offers businesses the chance to see which keywords are searched for the most on the search engine.
However, as Google points out, there are no guarantees for success with even the most widely used keywords.
As Ms Gibbins remarks, there are other factors – such as fresh content and developing inbound links – that determine SEO success.
Is there an optimum number of different keywords a website should have?
Business Feet deliver targeted results through search engine optimisation
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