The mobile subscriber base is expected to zoom to 893 million by 2012. This is a 150 million increase of what was projected earlier, as per a report by Cellular Operators Association of India (COAI). The COAI’s earlier estimates had shown that mobile user base will reach 743 million by 2012. The major reason stated for the increase is the huge adoption of the mobile services in the rural areas, reported The Business Line.

India is now the second largest mobile market in the world after China, which has over 650 million subscribers, with India having 400 million mobile users. According to COAI’s projection, there will be 1.24 billion mobile users in 2015 – which means one phone for every Indian.

“We have revised the projections because the rate at which infrastructure is growing is faster than what we had expected. Operators are moving into the hinterland and uncovered areas. Secondly, we are getting almost 50 per cent of our new additions from the rural areas. The third factor is that the level of competition has increased with new players in the sector which again leads to faster deployment of networks,” says T. V. Ramachandran, Director-General, COAI.

“Indian growth story is here to stay. I will push back against any view that says to the contrary. There is still a huge untapped market in both rural and urban areas,” says Atul Bindal, President, Mobility, Bharti Airtel. According to him, three out of five new subscribers are now coming from non-urban areas and expect to get the company’s next 100 million users in another two-three years.

Internet articles are plentiful and extremely useful, too. From instructing readers on beating financial hardship to the best possible way of growing tomatoes, articles cover virtually every subject known to man. And from the webmaster’s or website owner’s point-of-view, article posting is also a great way of generating more traffic and increasing a website’s page rank status.

To be more specific, however, Internet articles differ from traditional articles found in paper-based media in a number of ways. They are either published on the author’s website or in an article directory and they can be written by anyone, on any subject without them (the authors) receiving remuneration for their efforts.

Article Posting Benefits
The main purpose of internet articles is to inform. This is what they (the readers) expect and it is what search engines, like Google, expect. In SEO terms, however, articles serve a number of purposes, all focused around generating traffic to a particular website. Here are two of the most prominent SEO benefits of articles:

. Articles Create Awareness:
Not only do articles supply users with the information they need, but they also have the power to promote a company. This is typically done through a combination of excellent information as well as the style in which articles are delivered. Should all this be done in a suitable fashion, these articles alone have the ability to increase traffic to a company’s website.

. Articles Generate Backlinks
In addition to bookmarking articles, some readers may also link to them from their own blogs or websites, thereby creating more backlinks. Naturally, this will serve to increase the page rank status of the website. In addition to the backlinks from online readers, however, is the link from the website where the article is published (if it is an external website, like an article directory). These links can either come from hyperlinks in the article’s body or from the author’s section of the article.

The Pitfalls of Article Writing
The pitfalls of article writing are few, but they are almost always ignored. As said before, anyone can write an article and have it posted on their website or to an external article directory. But not everyone can write.

While some web users will accept the content of any given article as is (as long as it is valid), fair writing skills along with correct grammar and spelling play an important role. They help establish credibility as well as the competence of the author. Those articles loaded with errors will more often than not propose to the reader that the content of the website the article points to is written in the same fashion, thereby causing them to move on where they might have followed said link.

In conclusion, it needn’t be said that a fair amount of articles are needed on a regular basis to ensure that search engines remain interested in a particular website. In addition articles often have to be written with a certain keyword density as well as a pre established keyword proximity.

As such companies often invest in teams of external writers, such as ours, to fulfill their writing tasks.

Source: Topseo.org

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Real Estate Marketing and Real Estate SEO 
Real estate marketing has become more of prevailing vocation as buying a house has become more of a major investment. However, whether you are buying or selling a house, you need a professional real estate marketing firm to handling the day to day nitty-gritty that are involved: from placing your home online to emailing hundreds of prospective buyers and sellers within your city or market.
With today’s market in disarray and house prices at an all time low, it is crucial that one hires a professional real estate company to handle both buying and selling of their home. One who does not only understand the process of selling a property, but also understands the myriad of loan choices and the variety of issues involved in the home mortgage process.

More importantly, particularly if you are selling a home, you need a real estate agent that is verse with the ever-changing issues involve with marketing real estate online. Why? According to a recent industry report the real estate industry spent more than $7 billion on Web site design and maintenance, an expenditure that is anticipated to grow to more than $11 billion in the next three years.

The web has revolutionized how Americans buy homes. The number of homebuyers using the Web has risen steadily, climbing to 84 percent of all buyers in 2007 (up from 80 percent in 2006), according to the National Association of Realtors (NAR); Supplemental studies in 2008 revealed that nearly 75 percent of Internet homebuyers drive by a home based on their Web visit. Nearly one out of every three homebuyers first learned online about the home they eventually purchased.

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In the current economic climate, it has never been more important to invest in online marketing. It may seem like an easy cut-back to make in the short-term, but doing so can have the potential to harm your business in the long-term.

Many hoteliers are implementing online marketing strategies in order to improve traffic to their website and their look-to-book ratio.

The Big Agency (http://www.big-agency.com), a recently launched digital marketing agency from Great Hotels Organisation, offers their top ten tips on how hoteliers can improve traffic to their website and increase online bookings.

1. Website design
Your website is effectively your shop window and should be an accurate reflection of your product. Make sure it is unique, eye-catching and interesting and most importantly – easy to navigate. Ensure it represents the standard of your hotel well. Research your target audience and tailor your website towards them. Pictures can speak a thousand words so make sure you include stunning up-to date images.

2. Online booking engine
With research showing that up to half the people who look for a hotel online actually convert visits to online bookings, online reservation is one of the most profitable and valuable booking options for independent luxury hotels. An easy-to-use online booking engine is a quick way of increasing profitability and developing your online strategy. Web-only bookings take away the cost of traditional, more expensive channels and allow a far greater flexibility to manage demand and yield. This makes online reservations the most profitable and valuable option for all hotels.

3. Search Engine Optimisation (SEO)
SEO allows independent hotels to achieve higher rankings in specific search categories. SEO is the best investment you can make in terms of online return on investment. Your website should be optimised for brand and location searches and should ideally appear in the top five results for these searches. If your site does not appear in these searches, there are a number of solutions to improve your ranking. Consult your online marketing agency or SEO company for suggestions.

4. Booking options
Make sure it is easy for consumers to make a booking. Ensure you have a “book now” button and an international phone number visible on all pages. A customer request form is also a useful tool as long as you manage it properly and are sure to respond to all enquiries.

5. Images and guest reviews
Offer clients the facility to leave reviews of your hotel and upload their own photos on your website. Potential guests browsing the website are much more likely to book after reading honest reviews and seeing real photos. Ensure that you monitor and respond to the reviews carefully.

6. Flexibility
Make sure your website has the flexibility to allow you to update and manage it easily (content management system, CMS). Content should be relevant and up-to-date and you should be able to manage the structure of your site and track all its pages.

7. Languages
With the internet reaching so many corners of the globe, it is important to offer several languages on your website in order to reach all potential guests. By limiting your website to one language, you are effectively limiting your potential market.

8. Useful links
Links to your website are a crucial element of how your website is ranked by search engines. Implement a link building strategy by offering a “useful links” page with suggestions of services consumers might need such as car rental, local restaurants and airlines. Ask these companies to link back to your site. Ensure links are of a quality standard and that there are no broken links. The more sites are linking to you, the more accessible your site will become.

9. Newsletter
Offering consumers the option to sign-up to a newsletter is an easy way of increasing your consumer database and communicating with potential clients you know are interested in your product. You can also offer special discounts to those consumers who have signed up, increasing loyalty.

10. Special Offers
Recommend special offers and packages on your website and your newsletter. They don’t necessarily have to offer low prices, many consumers are more drawn towards luxury extras such as a romantic dinner, spa treatments or room upgrade. You can also track how many clicks these special offers receive to determine which are the most popular.

1. As we look into the 21st century, leaders will be those who create leaders at all levels. Second line of the leadership shall be developing in the organization.
2. Narayana Murthy said, “Clean slip on a soft pillow is a policy at INFOSYS”. Doing business on the business is fair in the business. Good work and clarity in the communication and relations require.
3. Principles, Planet, Product, People and Profit are the 5 major pillars of the organization. Business that makes only profit is not a business.
4. Business leaders are gradually known as behavioral model and youth of the nation follows them with pride.
5. Walking on the talking. Ratan Tata said, “We have promised to the world that we will deliver a car in 2000$. So, we are doing it.”
6. Focus on core competency. Time management mathematics followed by a leader is 7*31*365.
7. Create uniqueness in the business. In any segment, you will find thousands of competitors. What is special in you? Your USP (Unique Selling Proposition) is branded gradually.
8. Control your calendar of 20% and 80%. 20% customers, who are offering and 80% profit to your business. These two areas should be your focus.
9. “These days, building the best server is not enough. That’s just the price of entry”, said Ann Liven, CEO Hewlett Packard. You are at your best. At any moment of a day, you cannot do better then your best.
10. Leadership is defined by results. Result is everything. No ‘because’, No ‘reasoning’, No ‘debate’ and No ‘arguments’, only strive to get ‘RESULT’.
11. Recently, President Obama has said, “I am screwed up.” Earlier his statement was “Yes, we can change”. Leadership is screwing up with time. It is never easy. Hopefully, everyday is a new and fresh challenge. Meeting and facing challenges and winning over them, is the essence of leadership.

Source:  Topseo.org