15 things about how Google handles duplicate content.

1. Google’s standard response is to filter out duplicate pages, and only show one page with a given set of content in its search results.

2. I have seen in the SERPs evidence that large media companies seem to be able to show copies of press releases and do not get filtered out.

3. Google rarely penalizes sites for duplicate content. Their view is that it is usually inadvertent.

4. There are cases where Google does penalize. This takes some egregious act, or the implementation of a site that is seen as having little end user value.
I have seen instances of algorithmically applied penalties for sites with large amounts of duplicate content.

5. An example of a site that adds little value is a thin affiliate site, which is a site that uses copies of third party content for the great majority of its content, and exists to get search traffic and promote affiliate programs. If this is your site, Google may well seek to penalize you.

6. Google does a good job of handling foreign language versions of site. They will most likely not see a Spanish language version and an English language versions of sites as duplicates of one another.

7. A tougher problem is US and UK variants of sites (”color” v.s. “colour”). The best way to handle this is with in-country hosting to make it easier for them to detect that.

8. Google recommends that you use Noindex metatags or robots.txt to help identify duplicate pages you don’t want indexed. For example, you might use this with “Print” versions of pages you have on your site.

9. Vanessa Fox indicated in her Duplicate Content Summit at SMX that Google will not punish a site for implementing NoFollow links to a large number of internal site links. However, the recommendation is still that you should use robots.txt or NoIndex metatags.

10. When Google comes to your site, they have in mind a number of pages that they are going to crawl. One of the costs of duplicate content is that when the crawler loads a duplicate page, one that they are not going to index, they have loaded that page instead of a page that they might index. This is a big downside to duplicate content if your site is not (more) fully indexed as a result.

11. I also believe that duplicate content pages cause internal bleeding of page rank. In other words, link juice passed to pages that are duplicates is wasted, and this is better passed on to other pages.

12. Google finds it easy to detect certain types of duplicate content, such as print pages, archive pages in blogs, and thin affiliates. These are usually recognized as being inadvertent

13. They are still working on RSS feeds and the best way to keep them from showing up as duplicate content. The acquisition of FeedBurner will likely speed the resolution of that issue.

14. One key think they use as a signal as to what page to select from a group of duplicates, is that they look at and see what page is linked to the most.

15. Lastly, if you are doing a search and you DO want to see duplicate content results, just do your search, get the results, and append the “&filter=0″ parameter to the end of your search results and refresh the page.

A web designer at Cre8asite Forums has an interesting predicament. She has a client who has a local store and a headquarters both located in two different states. Would it be bad to put two addresses in the footer of the website? Could it negatively affect organic and local rankings where it previously helped?

Nobody knows for sure. One member suggests that you should not put two addresses in the footer but the other address should be posted somewhere, like on the Contact Us page.

Or you can use Google Trends to see which location is more popular. Ultimately, the visitors come first.

But moderator EGOL says that this is a good question to experiment upon.

You have a chance to do a great experiment here…. run analytics to see what search queries come in for the current state, then tally the google rankings for those queries, and then run rankings for matching queries for the new state…. upload the new footer and see what happens to the ranks.

This reminds me of adding your address to Google’s Local Business Center, which can also help.

Forum discussion continues at Cre8asite Forums.

Link Popularity and its Effect on Search Engine Rankings

“Link popularity” and “Google Page Rank” have been the talk of the town in the search engine optimization community. However, the definition of link popularity and how it differs from Page Rank (PR), as well as how much effect these actually have on search engine rankings, is often misunderstood.

Keyword: – Use your Keyword in Title Tag, and Content. It can be batter use to improve you ranking, keyword basic fundamental is which keyword visitor search which keyword provide to our competitor

There are other way to changes or add keyword to try best tools Google ad words and also many other tools to use select keyword. But as my experience if you analysis your competitor process than u get best result to making keyword.

Title tag: - Title tag is one of the best tag to improve Google ranking and Google Page Rank. Title tag is improve your visitor, if u making like attractive title, than visitor read only title and come on your site, that’s title tag also being useful for submission.

Page in addition to providing background on how page rank flows from page to page, the basics on how you should prioritize which pages should get the most attention.

Keeping in mind that your site as a whole only has a finite amount of page rank, you need to decide how to focus it. If like most sites, your home page has the most page rank, link to your most important pages from there, or even consider giving them a site wide link from your site.

By clearly communicating what you believe you’re most important pages are, the search engine will do a better job for you in ranking those pages. Note that this is likely something you would want to do with your users too Whenever you find yourself doing something that is good for both users and search engines that’s like optimizing your internal link structure than you are truly in the sweet spot of SEO.

Page Rank still provides the best way of measuring the importance of a page, or a site

Provide by Creeper SEO – Seo News Provider

info@creeper-seo.com | www.creeper-seo.com

At the start of this session, the search engines all talked about various types of duplicate content. But let’s take a deeper look at the way that duplicate content happens. Here are 12 ways people unintentionally create dupe content:

1. Build a site for the sole purpose of promoting affiliate offers, and use the canned text supplied by the agency managing the affiliate program.
2. Generate lots of pages with little unique text. Weak directory sites could be an example of this.
3. Use a CMS that allows multiple URLs to refer to the same content. For example, do you have a dynamic site where http://www.yoursite.com/level1id/level2id pulls up the exact same content as http://www.yoursite.com/level2id? If so, you have duplicate content. This is made worse if your site actually refers to these pages using multiple methods. A surprising number of large sites do this.
4. Use a CMS that resolves sub domains to your main domain. As with the prior point, a surprising number of large sites have this problem as well.
5. Generate pages that differ only by simple word substitutions. The classic example of this is to generate pages for blue widgets for each state where the only difference between the pages is a simple word substitution (e.g. Alabama Blue Widgets, Arizona Blue Widgets, …).
6. Forget to implement a canonical redirect. For example, not 301 redirecting http://yoursite.com to http://www.yoursite.com (or vice versa) for all the pages on your site. Regardless of which form you pick to be the preferred form of URL for your site, someone out there will link to the other form, so implementing the 301 redirect will eliminate that duplicate content problem for you, as well as consolidate all the page rank from your inbound links.
7. Having your on site links back to your home page link to http://www.yoursite.com/index.html (or index.htm, or index.shtml, or …). Since most of the rest of the world will link to http://www.yoursite.com, you now have created duplicate content, and divided your page rank, if you have done this.
8. Implement printer pages, but not using robots.txt to keep them from being crawled.
9. Implement archive pages, but not using robots.txt to keep them from being crawled.
10. Using Session ID parameters on your URLs. This means every time the crawler comes to your site it thinks it is seeing different pages.
11. Implement parameters on your URLs for other tracking related purposes. One of the most popular is to implement an affiliate program. The search engine will see http://www.yoursite.com?affid=1234 as a duplicate of http://www.yoursite.com. This is made worse if you leave the “affid” on the URL throughout the user’s visit to your site. A better solution is to remove the ID when they arrive at the site, after storing the affiliate information in a cookie. Note that I have seen a case where an affiliate had a strong enough site that http://www.yoursite.com?affid=1234 started showing up in the search engines rather than http://www.yoursite.com (NOT good).
12. Implement a site where parameters on URLs are ignored. If you, or someone else, links to your site with a parameter on the URL, it will look like dupe content.

There are many ways that people intentionally create duplicate content, by various scraping techniques, but there is no need to cover that here.

Source by stonetemple.com

Optimizing a website that has tens of thousands—or even hundreds of thousands—of dynamically generated pages, requires thinking differently. Old school SEO, where you assign each page a keyword theme based on keyword research and hand-craft a title tag, H1 tag and intro copy, then figure out the best internal links to send to the page, just doesn’t scale with big sites. Particularly when you’re talking about the magnitude that our Netconcepts clients are operating at—typically over 10,000 SKUs and over 100,000 indexed pages.It’s essential that you focus your SEO efforts in such a way that the effects will cascade through your site. For example, come up with “recipes” for optimized titles for product pages, for category pages, for articles, etc.—yet allowing for those recipes to be overridden with a hand-crafted title tag when required. Getting the title tag right will make a big difference. For example, the website SlideShare.net has over 40,000 tag pages indexed in Google, but the titles are suboptimal. They all follow the recipe of “SlideShare » Slideshows tagged with [keyword].” A better choice would have been “[keyword] tagged PowerPoint slides, presentations and slideshows.” Such a change is usually easy to implement and is likely to pay big dividends in rankings and traffic improvements.

Don’t stop at the title tag; optimize the entire HTML template. Use SEO best practices: 1) separate out the content layer from the presentation layer; 2) make sure you’re using semantic markup; 3) employ heading tags (e.g. H1, H2) when appropriate; 4) cut the bloat out of the template; 5) make sure you’re not using the same meta description and meta keywords across the whole template. Make that template really hum.

Then move on to your URLs. Granted URLs are harder to optimize, but it’s usually worth the effort. Particularly if your URLs have more than a couple parameters (i.e. more than two equals signs). Google engineer Matt Cutts told the audience at WordCamp this past weekend that dynamic URLs and static URLs are treated the same by Google—with the caveat that as long as there aren’t more than 2 or 3 parameters in the URL. Nonetheless, I’d rewrite your URLs to remove the query string (i.e. question mark) altogether, using a server plugin like mod_rewrite or ISAPI_rewrite. If rewriting your URLs and otherwise deploying your optimizations are difficult/slow/expensive due to IT department bottlenecks or ecommerce platform/CMS limitations, there are proxy server based workarounds like GravityStream (which fellow Search Engine Land columnist Chris Smith recently described as “automatic SEO“). However, whenever feasible you want to fix your native site.

It’s been our experience that static URLs perform better in the engines. As a bonus, such URLs look nicer to users so they tend to garner more links too. Ideally you should go for keyword URLs. A URL like http://www.mysite.com/kitchen-sinks.php is superior to a URL like http://www.mysite.com/product-34962.php. Matt Cutts also announced at WordCamp that underscore characters are now going to be treated as word separators. So no need to worry about whether it’s an underscore or a hyphen you’re using to separate words—at least as far as Google is concerned. Oh, and make sure that your old URLs respond with a 301 permanent redirect to the page’s new, optimized URL.

I like to think of my collection of web pages indexed by the search engines as my virtual sales force. Each unique, indexed page at a unique URL is like a virtual “salesperson.” The more virtual salespeople working for you, the better. Unfortunately most of these salespeople are freeloaders, sitting around doing nothing for you—not attracting a single search engine visitor. Increase your indexed pages while at the same time decreasing your freeloaders. Employing spider-friendly URLs decreases the percentage of freeloaders.

Effective tactics for adding more pages to your virtual sales force include deploying faceted navigation (such as Endeca’s “Guided Navigation”), pulling in content through APIs (Application Programming Interfaces, such as that provided by Flickr), and leveraging your visitors as content co-creators. Your visitors can be invaluable unpaid employees for you—populating your site with product reviews, discussion forums posts, blog posts, blog comments, wiki articles. The great thing about user-generated content is that it incorporates your consumers’ vocabulary into your site. So even if you’re wedded to an industry buzzword (e.g. “kitchen electrics”), you can rely on your visitors using the more popular synonym. When your visitors won’t do your dirty work for you, turn to the “Mechanical Turk, ” Amazon’s scalable human-powered service that surprisingly few SEOs utilize. Imagine an army of humans paid in micropayments to do your bidding. Mechanical Turk can tag your products, tag your images, translate your English language content, transcribe your audio, and much more. Whatever you can’t scale algorithmically, you can probably scale through the Mechanical Turk.

Encourage people to syndicate your content (and links) by providing numerous RSS feeds powered by your data, sliced and diced in different ways (most popular, top rated, clearance, newest and latest, by category, etc.). This propagates deep links into your site from blogs, aggregators and aficionado websites (and yes, from splogs too…sigh!). Also prominently display and encourage visitors to use social bookmarking services such as del.icio.us throughout your site, in order to add your content to their bookmarks and tag them—again, for the deep inlinks.

Another thing that decreases your percentage of “freeloaders” is your internal linking structure. Your navigational hierarchy plays a key role in passing link gain deep into your site. Pages too far down the site tree won’t get enough “juice” to warrant high rankings. Optimize your linking structure by creating a rich web of interlinking within your site. Whenever appropriate, include links to related products, related articles, related searches, etc. While you’re at it, ensure the anchor text is optimal (i.e. wipe such phrases as “view related” and “click here” from your link text vocabulary). Tag clouds are one of my favorite methods of interlinking with keyword-rich text links, done in an attractive Web 2.0 way. Don’t just use the same tag cloud across your site; tailor the tag cloud to the page or category within the site.

I’ve seen search engine optimization scale across very large websites through automation and delegation, rather than old school SEO tactics. Just like with most things, the secret lies in working smarter, not harder.

Source by searchengineland.com