15 things about how Google handles duplicate content.

1. Google’s standard response is to filter out duplicate pages, and only show one page with a given set of content in its search results.

2. I have seen in the SERPs evidence that large media companies seem to be able to show copies of press releases and do not get filtered out.

3. Google rarely penalizes sites for duplicate content. Their view is that it is usually inadvertent.

4. There are cases where Google does penalize. This takes some egregious act, or the implementation of a site that is seen as having little end user value.
I have seen instances of algorithmically applied penalties for sites with large amounts of duplicate content.

5. An example of a site that adds little value is a thin affiliate site, which is a site that uses copies of third party content for the great majority of its content, and exists to get search traffic and promote affiliate programs. If this is your site, Google may well seek to penalize you.

6. Google does a good job of handling foreign language versions of site. They will most likely not see a Spanish language version and an English language versions of sites as duplicates of one another.

7. A tougher problem is US and UK variants of sites (”color” v.s. “colour”). The best way to handle this is with in-country hosting to make it easier for them to detect that.

8. Google recommends that you use Noindex metatags or robots.txt to help identify duplicate pages you don’t want indexed. For example, you might use this with “Print” versions of pages you have on your site.

9. Vanessa Fox indicated in her Duplicate Content Summit at SMX that Google will not punish a site for implementing NoFollow links to a large number of internal site links. However, the recommendation is still that you should use robots.txt or NoIndex metatags.

10. When Google comes to your site, they have in mind a number of pages that they are going to crawl. One of the costs of duplicate content is that when the crawler loads a duplicate page, one that they are not going to index, they have loaded that page instead of a page that they might index. This is a big downside to duplicate content if your site is not (more) fully indexed as a result.

11. I also believe that duplicate content pages cause internal bleeding of page rank. In other words, link juice passed to pages that are duplicates is wasted, and this is better passed on to other pages.

12. Google finds it easy to detect certain types of duplicate content, such as print pages, archive pages in blogs, and thin affiliates. These are usually recognized as being inadvertent

13. They are still working on RSS feeds and the best way to keep them from showing up as duplicate content. The acquisition of FeedBurner will likely speed the resolution of that issue.

14. One key think they use as a signal as to what page to select from a group of duplicates, is that they look at and see what page is linked to the most.

15. Lastly, if you are doing a search and you DO want to see duplicate content results, just do your search, get the results, and append the “&filter=0″ parameter to the end of your search results and refresh the page.

A web designer at Cre8asite Forums has an interesting predicament. She has a client who has a local store and a headquarters both located in two different states. Would it be bad to put two addresses in the footer of the website? Could it negatively affect organic and local rankings where it previously helped?

Nobody knows for sure. One member suggests that you should not put two addresses in the footer but the other address should be posted somewhere, like on the Contact Us page.

Or you can use Google Trends to see which location is more popular. Ultimately, the visitors come first.

But moderator EGOL says that this is a good question to experiment upon.

You have a chance to do a great experiment here…. run analytics to see what search queries come in for the current state, then tally the google rankings for those queries, and then run rankings for matching queries for the new state…. upload the new footer and see what happens to the ranks.

This reminds me of adding your address to Google’s Local Business Center, which can also help.

Forum discussion continues at Cre8asite Forums.

Link Popularity and its Effect on Search Engine Rankings

“Link popularity” and “Google Page Rank” have been the talk of the town in the search engine optimization community. However, the definition of link popularity and how it differs from Page Rank (PR), as well as how much effect these actually have on search engine rankings, is often misunderstood.

Keyword: - Use your Keyword in Title Tag, and Content. It can be batter use to improve you ranking, keyword basic fundamental is which keyword visitor search which keyword provide to our competitor

There are other way to changes or add keyword to try best tools Google ad words and also many other tools to use select keyword. But as my experience if you analysis your competitor process than u get best result to making keyword.

Title tag: - Title tag is one of the best tag to improve Google ranking and Google Page Rank. Title tag is improve your visitor, if u making like attractive title, than visitor read only title and come on your site, that’s title tag also being useful for submission.

Page in addition to providing background on how page rank flows from page to page, the basics on how you should prioritize which pages should get the most attention.

Keeping in mind that your site as a whole only has a finite amount of page rank, you need to decide how to focus it. If like most sites, your home page has the most page rank, link to your most important pages from there, or even consider giving them a site wide link from your site.

By clearly communicating what you believe you’re most important pages are, the search engine will do a better job for you in ranking those pages. Note that this is likely something you would want to do with your users too Whenever you find yourself doing something that is good for both users and search engines that’s like optimizing your internal link structure than you are truly in the sweet spot of SEO.

Page Rank still provides the best way of measuring the importance of a page, or a site

Provide by Creeper SEO – Seo News Provider

info@creeper-seo.com | www.creeper-seo.com

At the start of this session, the search engines all talked about various types of duplicate content. But let’s take a deeper look at the way that duplicate content happens. Here are 12 ways people unintentionally create dupe content:

1. Build a site for the sole purpose of promoting affiliate offers, and use the canned text supplied by the agency managing the affiliate program.
2. Generate lots of pages with little unique text. Weak directory sites could be an example of this.
3. Use a CMS that allows multiple URLs to refer to the same content. For example, do you have a dynamic site where http://www.yoursite.com/level1id/level2id pulls up the exact same content as http://www.yoursite.com/level2id? If so, you have duplicate content. This is made worse if your site actually refers to these pages using multiple methods. A surprising number of large sites do this.
4. Use a CMS that resolves sub domains to your main domain. As with the prior point, a surprising number of large sites have this problem as well.
5. Generate pages that differ only by simple word substitutions. The classic example of this is to generate pages for blue widgets for each state where the only difference between the pages is a simple word substitution (e.g. Alabama Blue Widgets, Arizona Blue Widgets, …).
6. Forget to implement a canonical redirect. For example, not 301 redirecting http://yoursite.com to http://www.yoursite.com (or vice versa) for all the pages on your site. Regardless of which form you pick to be the preferred form of URL for your site, someone out there will link to the other form, so implementing the 301 redirect will eliminate that duplicate content problem for you, as well as consolidate all the page rank from your inbound links.
7. Having your on site links back to your home page link to http://www.yoursite.com/index.html (or index.htm, or index.shtml, or …). Since most of the rest of the world will link to http://www.yoursite.com, you now have created duplicate content, and divided your page rank, if you have done this.
8. Implement printer pages, but not using robots.txt to keep them from being crawled.
9. Implement archive pages, but not using robots.txt to keep them from being crawled.
10. Using Session ID parameters on your URLs. This means every time the crawler comes to your site it thinks it is seeing different pages.
11. Implement parameters on your URLs for other tracking related purposes. One of the most popular is to implement an affiliate program. The search engine will see http://www.yoursite.com?affid=1234 as a duplicate of http://www.yoursite.com. This is made worse if you leave the “affid” on the URL throughout the user’s visit to your site. A better solution is to remove the ID when they arrive at the site, after storing the affiliate information in a cookie. Note that I have seen a case where an affiliate had a strong enough site that http://www.yoursite.com?affid=1234 started showing up in the search engines rather than http://www.yoursite.com (NOT good).
12. Implement a site where parameters on URLs are ignored. If you, or someone else, links to your site with a parameter on the URL, it will look like dupe content.

There are many ways that people intentionally create duplicate content, by various scraping techniques, but there is no need to cover that here.

Source by stonetemple.com

Optimizing a website that has tens of thousands—or even hundreds of thousands—of dynamically generated pages, requires thinking differently. Old school SEO, where you assign each page a keyword theme based on keyword research and hand-craft a title tag, H1 tag and intro copy, then figure out the best internal links to send to the page, just doesn’t scale with big sites. Particularly when you’re talking about the magnitude that our Netconcepts clients are operating at—typically over 10,000 SKUs and over 100,000 indexed pages.It’s essential that you focus your SEO efforts in such a way that the effects will cascade through your site. For example, come up with “recipes” for optimized titles for product pages, for category pages, for articles, etc.—yet allowing for those recipes to be overridden with a hand-crafted title tag when required. Getting the title tag right will make a big difference. For example, the website SlideShare.net has over 40,000 tag pages indexed in Google, but the titles are suboptimal. They all follow the recipe of “SlideShare » Slideshows tagged with [keyword].” A better choice would have been “[keyword] tagged PowerPoint slides, presentations and slideshows.” Such a change is usually easy to implement and is likely to pay big dividends in rankings and traffic improvements.

Don’t stop at the title tag; optimize the entire HTML template. Use SEO best practices: 1) separate out the content layer from the presentation layer; 2) make sure you’re using semantic markup; 3) employ heading tags (e.g. H1, H2) when appropriate; 4) cut the bloat out of the template; 5) make sure you’re not using the same meta description and meta keywords across the whole template. Make that template really hum.

Then move on to your URLs. Granted URLs are harder to optimize, but it’s usually worth the effort. Particularly if your URLs have more than a couple parameters (i.e. more than two equals signs). Google engineer Matt Cutts told the audience at WordCamp this past weekend that dynamic URLs and static URLs are treated the same by Google—with the caveat that as long as there aren’t more than 2 or 3 parameters in the URL. Nonetheless, I’d rewrite your URLs to remove the query string (i.e. question mark) altogether, using a server plugin like mod_rewrite or ISAPI_rewrite. If rewriting your URLs and otherwise deploying your optimizations are difficult/slow/expensive due to IT department bottlenecks or ecommerce platform/CMS limitations, there are proxy server based workarounds like GravityStream (which fellow Search Engine Land columnist Chris Smith recently described as “automatic SEO“). However, whenever feasible you want to fix your native site.

It’s been our experience that static URLs perform better in the engines. As a bonus, such URLs look nicer to users so they tend to garner more links too. Ideally you should go for keyword URLs. A URL like http://www.mysite.com/kitchen-sinks.php is superior to a URL like http://www.mysite.com/product-34962.php. Matt Cutts also announced at WordCamp that underscore characters are now going to be treated as word separators. So no need to worry about whether it’s an underscore or a hyphen you’re using to separate words—at least as far as Google is concerned. Oh, and make sure that your old URLs respond with a 301 permanent redirect to the page’s new, optimized URL.

I like to think of my collection of web pages indexed by the search engines as my virtual sales force. Each unique, indexed page at a unique URL is like a virtual “salesperson.” The more virtual salespeople working for you, the better. Unfortunately most of these salespeople are freeloaders, sitting around doing nothing for you—not attracting a single search engine visitor. Increase your indexed pages while at the same time decreasing your freeloaders. Employing spider-friendly URLs decreases the percentage of freeloaders.

Effective tactics for adding more pages to your virtual sales force include deploying faceted navigation (such as Endeca’s “Guided Navigation”), pulling in content through APIs (Application Programming Interfaces, such as that provided by Flickr), and leveraging your visitors as content co-creators. Your visitors can be invaluable unpaid employees for you—populating your site with product reviews, discussion forums posts, blog posts, blog comments, wiki articles. The great thing about user-generated content is that it incorporates your consumers’ vocabulary into your site. So even if you’re wedded to an industry buzzword (e.g. “kitchen electrics”), you can rely on your visitors using the more popular synonym. When your visitors won’t do your dirty work for you, turn to the “Mechanical Turk, ” Amazon’s scalable human-powered service that surprisingly few SEOs utilize. Imagine an army of humans paid in micropayments to do your bidding. Mechanical Turk can tag your products, tag your images, translate your English language content, transcribe your audio, and much more. Whatever you can’t scale algorithmically, you can probably scale through the Mechanical Turk.

Encourage people to syndicate your content (and links) by providing numerous RSS feeds powered by your data, sliced and diced in different ways (most popular, top rated, clearance, newest and latest, by category, etc.). This propagates deep links into your site from blogs, aggregators and aficionado websites (and yes, from splogs too…sigh!). Also prominently display and encourage visitors to use social bookmarking services such as del.icio.us throughout your site, in order to add your content to their bookmarks and tag them—again, for the deep inlinks.

Another thing that decreases your percentage of “freeloaders” is your internal linking structure. Your navigational hierarchy plays a key role in passing link gain deep into your site. Pages too far down the site tree won’t get enough “juice” to warrant high rankings. Optimize your linking structure by creating a rich web of interlinking within your site. Whenever appropriate, include links to related products, related articles, related searches, etc. While you’re at it, ensure the anchor text is optimal (i.e. wipe such phrases as “view related” and “click here” from your link text vocabulary). Tag clouds are one of my favorite methods of interlinking with keyword-rich text links, done in an attractive Web 2.0 way. Don’t just use the same tag cloud across your site; tailor the tag cloud to the page or category within the site.

I’ve seen search engine optimization scale across very large websites through automation and delegation, rather than old school SEO tactics. Just like with most things, the secret lies in working smarter, not harder.

Source by searchengineland.com

SEO is a profession that can be practiced while working for a company or as a solo practitioner.

There are many job boards like Dice and Craig list that publish SEO job advertisements.

It is worth noting that the compensation for SEO employees is equal to or even higher than that of developers, designers and marketers.

Salaries over $80K per annum are not an exception for SEO jobs.

As a solo SEO practitioner you can make even more money. Almost all freelance sites have sections for SEO services and offers for $50 an hour or more are quite common. If you are still not confident that you can work on your own, you can start a SEO job, learn a bit and then start your own company.

If you already feel confident that you know a lot about SEO, you can take this quiz and see how you score. Well, don’t get depressed if you didn’t pass - here is a great checklist that will teach you a lot, even if you are already familiar with SEO.

SEATTLE - Digg Inc.,

A reader-powered news site, fired Google Inc. as its online advertising partner Wednesday in favor of a company Digg’s top executive described as young and willing to take risks: Microsoft Corp.

“We at Digg couldn’t think of a better partner to get to where we need to go,” said Jay Adelson, the company’s chief executive officer. “They’re a young ad service, they’re innovative, they’re willing to work with us on the cutting edge.”

For three years, Microsoft (nasdaq: MSFT - news - people ) will deliver ads - mostly small, contextually relevant text links - on Digg.com.

More than 9.5 million people visited the site in June to read, suggest a story or help vote a favorite onto a list of top news, according to data from comScore World Metrix. Digg competes with similar sites including Reddit.com, acquired last fall by magazine publisher Conde Nast, and Netscape, which is owned by Time Warner (nyse: TWX - news - people ) Inc.

The companies did not disclose financial terms of the deal. Google (nasdaq: GOOG - news - people ) declined to comment.

Digg is the first high-profile customer for Microsoft’s adCenter platform since the company signed up Facebook, a popular social networking site, last summer.

Microsoft executives are looking to Digg and the pending acquisition of aQuantive (nasdaq: AQNT - news - people ) Inc., an online advertising company, to boost adCenter’s appeal with advertisers and close the gap with Google, the leader in making money from search advertising.

“We actually now are in the forefront of what we believe is going to be the next generation of advertising,” said Steve Berkowitz, a senior vice president in Microsoft’s online services group.

Berkowitz said Microsoft is working on technology and design ideas for “bringing users to engage with the advertising more, make them part of it.”

Digg’s decision to defect may not dent Google’s balance sheet, but it’s still a blow to lose such a hot Web 2.0 property, said Chris Winfield, president of social media marketing company 10e20 LLC.

With Digg and Facebook under its belt, Microsoft may be able to seal deals with other social networking sites. For Digg, though, the decision could backfire.

“Linux and Apple (AAPL - news - people ) have always been two of the most popular things on Digg, while Microsoft, the RIAA, things like that, have been two of the most hated things,” Winfield said.

“For a user, they look at it and say, ‘Now, all of a sudden, you’re doing a deal with the devil?’”
Source by www.forbes.com

CHOOSING A SEARCH ENGINE OPTIMIZATION partner can be a real challenge. For those with a bad past experience, there’s likely to be a great deal of reticence. Those just starting this process have heard all these stories. And what about those who have had some marginal success, but want to see more? Follow these recommendations for better results.

1) Read Google’s and Yahoo’s Quality Guidelines. Although there is no official rule book, it is important to take a few minutes with the Quality Guidelines from Google and Yahoo. By understanding the positive and negative things the engines look for, you can better understand what your prospective SEO partner is trying to sell you. (Any SEOs who have not read these pages, now is your chance.)

2) Don’t respond to unsolicited emails from SEOs. A recommendation straight from Google - “Reserve the same skepticism for unsolicited email about search engines as you do for ‘burn fat at night’ diet pills or requests to help transfer funds from deposed dictators.” Inevitably you will be on the wrong path before you start. For those who have fallen for the 419 scam, I have a bridge I would like to sell you…

3) Prepare an RFP. Having a document to give to prospective vendors is an excellent idea. This doesn’t mean to copy some RFP boilerplate, and it doesn’t have to be more than a few pointed questions. Give yourself a shot at comparing apples to apples:

- Explain your keyword target determination process and list tools used.

- Detail the competitive analysis process.

- How do you build link popularity?

- Describe changes you typically make to a client site.

- Do you have Web programming experience?

- Do you use automated tools?

- How do you deal with XML sitemaps? Robots.txt?

- Do you pay for placement or clicks?

- Describe how you deal with site content.

4) Reach out to your network. Now that you have your RFP document in hand, it is time to identify potential partners to solicit responses. Treat this like any other service and ask for recommendations from your network. Contact your connections at LinkedIn. Check the Chamber of Commerce for a local professional. Ask friends or colleagues for positive experiences. You will quickly find worthy recipients of your RFP and likely will learn of others to avoid.

5) Rely on established third-party resources and submit a request for services through them. Particularly for smaller firms with a limited budget, it is challenging to identify a SEO that will positively impact the bottom line. Seek supporting information from third party sites. Check out the Search Engine Marketing Professional Organization for major players as well as worthy consultants. Use the site to send a request for services.

6) Ask prospective SEOs for references and live examples of work. You asked for references from the guy who cleaned your gutters last fall, so why not from your potential SEO partners? If they can’t give you a few clients that continue to be happy with their services, it is likely you will not end up happy either. If they can’t demonstrate meaningful results, then they likely will not be able to help you with your challenging search terms.

7) Don’t ignore your instincts. If it sounds too good to be true, it probably is. Google specifically says that “no one can guarantee top rankings on Google.” SEOs that promise instant results and incredible placements just aren’t being truthful, even if their processes are above-board. If they start talking about something that runs counter to the Guidelines above, move to the next option.

Set collaborative benchmarks. Winning top placement for some specific phrase is not the real goal. Quality traffic is the goal. Visitors to the site need to convert into customers. To make your SEO partner both effective and accountable, share your site analytics and set meaningful benchmarks.

9) Be prepared to pay for quality services. As with any quality professionals, word gets around about consultants and firms that provide quality work. Their services and time are valuable. Think about how much you would pay to create and distribute a radio advertisement. Think about how a positive result will end up paying you back. Tie this investment into bottom line, and spend wisely.

10) Be patient. They don’t call it “organic SEO” for nothing. Don’t rush into a relationship. The things that your SEO will recommend to do with your site will have an impact on your “permanent record,” and if there are problems with the optimizer’s techniques, you as the domain owner are the one left holding the bag. If you need traffic tomorrow, buy some AdWords. SEO is all about the long-term strategy of building value and extending the usefulness of your site.

Source by publications.mediapost.com

Article Author by Paul Bliss www.SEOforGoogle.com

Many times when someone uses a search engine they are looking to find an answer to a question. Most times the search engines deliver a satisfactory result.

But then there are some searches in which there just isn’t enough information to satisfy the user in their quest.

Google has tried to address this with the rolling out of “Universal Search“. This is an attempt to deliver the most relevant item about a search query, regardless of the format.

In the past the typical top result was a web page. In Universal search, that top item can now be a podcast, a video on YouTube or even a simple image.

But, does this provide enough?

Recently, I was looking for Canadian web directories. My search started in Google Canada (google.ca) and while their were some good results in the first 5 pages, after that there was a bunch of unrelated sites that just happen to mention the words “Canadian”, “web” and “directories” on their site somewhere.

So, I ran the same term on Yahoo and Sympatico (the Canadian version of MSN), and I got the same results.

So are there really only about 30 directories about Canada? I highly doubt it.

The point here is that while the search engines do a great job, they need to to better. And I have real concerns when Google no longer touts themselves as a search engine but as an Advertising Platform.

I understand their perspective; it’s just good business, and a good business needs to continually evolve. But when the core service that made you the top dog starts to erode away from the mission of the company, that signals the beginning of the end.

Yes, it will take a lot to unseat Google from it’s search throne, but people said the same thing about Microsoft in the 90’s - and their position is not so solid anymore.

-To your online success!

Google Adsense

• This is the only simple way to easy earn money with out any hard work in online business.

Tips & Tricks about Adsense

1. If you getting website visitors but not getting any clicks to the Google Adsense than what should you do to make the visitors click before they leave your site?

Answer: You are probably giving your visitors too much information.If you want them to click on your ads you have to give them a reason to your content should pull the Google Adsense ads onto your page, but the ads themselves are where you want your visitors to get their answers from.Try putting ads at the bottom of your site also. That way as people read to the bottom, they have a way to exit your page via your Google Adsense ads rather than just closing their browser.

2. What you do to improve your CTR for Adsense is going to depend on what type of site you have and what visitors come to your site?

Answer: -

Where you place your ads, the colors, and many other factors will improve your CTR. You must take it page by page and test and track to see what ads where
give you the best CTR.

My blog site offers Adsense capability and of course I have heard about
Adsense but how much does it cost to register or sign up to get Adsense
money and how do you do it?

A: You DO NOT have to pay anything to sign up for a Google Adsense account.

You can get one totally free by going to https://www.google.com/adsense From
there you can learn everything a beginner needs to know about getting a Google
Adsense account and how to start making money.
If you are totally new to Google Adsense, I highly recommend you carefully read
everything Google has to say about their Adsense program because there are
many rules!

By Creeper-seo.com – SEO Company