More and more website owners realize the benefits of top search engine ranking. Therefore, they are willing to invest their time and money in search engine optimization. At the same time, many search engine optimization problems arise. I am trying to address some of them in this article.

Question 1. For the sake of time saving, I just scan our pamphlet as an image file and put it on our main site. Can you help me optimize the website for high ranking?

Your pamphlet may contain lots of text for visitors to read. Since you only scan it as an image file, search engines only recognize that you have a single image file in your webpage. Simply put, they just treat it like a photo or a graphic, and do not convert your image text for analysis and indexing. A solution is to add an alt attribute for the image. It is a bit better because a few HTML text are available for search engines to “understand” your webpage content. However, comparing with rich HTML text in a webpage, text in alt attribute is too few for search engines to analyze importance of your webpage.

Therefore, I do not recommend this approach although it may save you time in building a webpage.

Question 2. If I implement a seo campaign, does it mean that I can give up my pay per click search engines marketing (PPC marketing)?

SEO campaign and ppc marketing are not mutually exclusive. On the contrary, they are complementary with each other. First, I suggest you implement both natural SEO and ppc marketing for high conversion keywords. You can get more exposure in the search result pages. Second, because of copywriting or marketing communications consideration, you may not be able to implement SEO for all useful keywords. Under this circumstance, why not use ppc marketing as an alternative? For example, the word “pay-per-click search marketing”, “ppc marketing”, “search engine marketing”, “paid search” are more or less with the same meaning. However, it may be confusing to use all the terms interchangeably throughout your website.

Question 3. My boss wants to have a full flash website so that our company site is more visually appealing. Can you help me to optimize the website after we make a full flash website?

From experience, many search engines cannot “read” content from flash files. In many cases, search engines only treat flash file as if it is a single image file. They do not index the text or follow the navigation links to index content.

Matt Cutts, a Google representative, mentioned that Google has some improvements in reading textual content of a flash file by utilizing search engine SDK tool offered by Adobe/Macromedia. However, the tool has not been updated frequently and extract text out of a flash file correctly is difficult. To conclude, reading textual content from flash file is still at a preliminary stage.

It implies that a full flash website is unlikely to be well indexed by search engines. If natural top search engine ranking is very important to your success, it is not recommended to make a full flash website unless you have a large ppc marketing budget or very confident to create high link popularity over short period of time.

Question 4. Does a dedicated IP address help my search engine rankings?

Dedicated IP address is not an imperative to get top search engine ranking. Many websites with top search engine ranking are using shared web hosting plans. It means that they are sharing the same IP address with other webmasters with low search engine ranking.

However, if your IP address is shared with many search engine spammers, your site´s ranking can be adversely affected. Therefore, some search engine marketers prefer to get a dedicated IP address from their web hosts.

Question 5. If I have lots of content in a webpage, is it better to separate the content into 2 webpages?

I think it depends on search engines. For example, Google crawls only about the first 101 kilobytes of a webpage. If your content is more than 101Kb, you´d better separating the content into 2 webpages.

Question 6. Why does my site suddenly disappear in Google?

There are several reasons for Google to exclude your site. First, you must make sure that your site meets Google´s quality guideline, i.e. no spamming. For example, you do not put hidden text and links in your website. Second, your site is not hacked. Third, you should check whether your site has some malware. Last but not least, your site may be too new and Google is in the process of refreshing their index. During the process, Google may fall back to the old index version and hence your site suddenly disappears.

Question 7. How can I increase ranking of internal sub-pages?

Many webmasters found that sub-pages of their sites have poor search engine ranking and want to improve rankings of sub-pages. To solve the problem, you should ensure the sub-pages are not buried too deep within a site. Important sub-pages should get more internal links via cross linking related pages. In addition, you should try to get some external site links to your specific sub-pages.

Stage 1 – Research

The first stage of a successful social media strategy should involve identifying industry related areas of the web that will provide opportunities to create a buzz online for your clients industry. These include looking at niche social bookmarking sites, blogs, forums and social networking sites. You should have records kept on file of what sites work well for which industries, this will save you time in the long run, this file will eventually get very large (trust me!).

Stage 2 – Registrations

Once sites have been identified that meet the projects criteria the long registration process entering clients details in profiles takes place. This will usually involve entering a “homepage” URL, company logo and a brief summary of what the company’s goals are. Any additional promotional material would also be useful to help build up the brand within the different communities.

Stage 3 – Building trust

The key to creating a successful social media strategy is the relationships you build and the trust that you earn. When suggesting sites or information it should not immediately be the clients site or link bait, it should consist of industry related material. Commenting on related blogs, starting forum threads about the industry should also be created. This should be maintained for a period of time before moving on to the next stage. You should take a genuine interest what you comment on and write about, no-one likes a fibber!

Stage 4 – Release link bait

Once there is a level of trust associated with the company profile that is the time when the link bait or urls should be posted. Using this method will ensure that the information that is posted will not be labeled as spam by the various site administrators or site owners. By this time the profiles created will already hold some weight within the various communities which will ensure a level of traffic.

Stage 5 – Generate traffic + links

Once the urls and link bait have been posted this should immediately create incoming traffic to the client’s site or landing page. The secondary goal of such a strategy or possibly primary goal depending on client will be the natural links generated as a result of such a strategy. If like minded users find the link bait interesting then by all accounts they should then bookmark the link on their own social media site, be it a blog, social bookmarking site or forum. This will additionally create more incoming traffic to the site and generate a number of links that will help with the clients search engine positions for selected keywords.

Stages 3, 4 and 5 should be maintained over a longer period of time to keep impacting the search engine results positions. If this is not repeated throughout an extended time period then the increase in search engine positions will only be temporary.

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To facilitate and promote exchange of information via online communities that will enable anyone to have their voice heard on the Internet – free of charge, is what Blogfreehere.com is all about.

“Blog and amateur writers are a growing community who need the platform to express themselves uninhibited and in an uncluttered space,” Managing Director, David Barry said.

Reminiscence about its origins, David said, “A group of like minded Internet enthusiasts first got involved with the web community as early as 1995 while working part time for an cyber company while at university. Sensing internet’s potential and knowing well that communication was the way to future, we settled into the IT industry separately only to get together again in March 2006 and set up this venture – BlogFreeHere.com, a top in its class!”

Blogfreehere.com is a place where you can publish your own free blog using a powerful, friendly and easy-to-use interface. One can create a personal online journal, share knowledge and skills with like minded community.

Through Blogfreehere.com, almost anyone can enter online publishing – a service that is free on registration to help maintain your blog. It’s another way to help friends with your skills and domain knowledge that may come in good stead for your own and other’s future.

While Blogfreehere.com offers latest blogging technology to bloggers, Peter Barry added, “Although we don’t have the budgets of the ‘big brother’ global company monolith sites, our strength speaks of individualism and INDEPENDENCE. The whole nature of the internet was freedom of communication, on an even platform. Sadly, as we can see with the last few major internet acquisitions, it is obvious that this is rapidly changing. The nature of the internet is stealthily changing from public domain to corporate domain.”.

“The blogging community will draw people together… bearing similar and opposing views and opinions – on every subject under the internet, unbiased and undeterred by mega monopolistic competitors,” quips Peter.

A Blogfreehere.com features list includes:
Instant publishing
Sub domain URLs (yourblog.Blogfreehere.com)
Immediate login after signup
RSS feeds
Blog pinging
Multiple weblogs
Maintain Journal.
Free expression of opinions, likes and dislikes
Recommend tours, restaurants, dishes, music, shows
Notify, warn communities quoting your own experience
Post comments on blogs and raise new subject or issue
Post pictures, music and videos
Register hints for your gifts
Log in your travel journal for your friends and family to follow your trip
Get connected, stay connected
Promote your business, books, music, talent, venues
Discover the budding poet, author, musician, model, actor in you
Find someone you lost contact with.
Find a flat, room partner, holiday mate
Get a job, find a product, buy or sell just what you wish
Simply Communicate!

In short, http://blogfreehere.com offers convenience and ease of setting up a two-way or multiple communication channels so far unexplored or never ventured into, to bring a wholesome experience in thoughts, words and deeds.

Web Site = www.blogfreehere.com

·         Contact Details

David Barry
1/34-38 Victoria Parade Manly
New South Wales
Australia
Pin code – 2095
Phone –     61.299770069

The image search engine on the SpivO search network is back online with improved features.

SpivO’s image search engine (spivo.com/images) went back online today with upgraded features. SpivO originally launched the image search engine in 2006 and included select filter technology to prevent children from looking at inappropriate images without censoring their content.

The new version of the image search engine has an improved filtering method which makes it easier for adults to search through uncensored images while making it more difficult for children.

SpivO’s select filtering technology is explained by Jack Thomas of SpivO.com. “When working on the image search engine for SpivO, we decided to take a different approach to filtering. We maintain a no censorship policy for our content but at the same time we feel a need to prevent younger users from accessing inappropriate content. If we used a filter that could be turned off and on, then some younger users may be able to find a way to disable it. However, by having a built in filter that only allows descriptive searches that an adult would use when searching for content, it makes it more difficult for the younger SpivO Image Search user to access adult content.”

Another advancement that SpivO users will find on the image search engine and other SpivO channels, is the faster inquiry response time. This is accredited to the new servers being used for SpivO.com, Spivomail.com, and Spivovideo.com. SpivO’s server environment was previously hosted and managed by a smaller group that was unable to support a web site the size of SpivO.

The faster server environment is a necessary upgrade as SpivO prepares to launch other media search engines such as SpivO Web Video Search and SpivO User Video Search. These are scheduled to launch this week.

To learn more, visit www.spivo.com/images.

SpivO
9280 Bay Plaza Blvd Suite 706
Tampa, FL 33619
1.813.600.3017

The SpivO Search Engine and Network offers a variety of channels to help users find information online.