The buzz about SEO in the public relations industry has grown tremendously over the past 2-3 years. Press releases in particular, have been the easy target for promotion as candidates for optimization. With the growing use of Google and Yahoo News, optimizing press releases have been an easy way to gain prominent visibility in the short term and in some cases, long term visibility in standard search engines.

As both a SEO and a PR practitioner for companies ranging from startups for Fortune 20 corporations, our Online Marketing Agency is tasked with educating audiences in both industries. For example, at public relations conferences, I’m the SEO guy talking about optimized PR. At search marketing conferences, I’m the PR guy talking about using PR for SEO. Our Account Managers like Jolina Pettice and Mike Yanke do the same thing with clients.

The continuing convergence of public relations and SEO is inevitable. Neither is based on pay to play, ie advertising. Editorial visibility in offline and online publications is “earned” as is the top ranking of a web page on search engines like Google, Yahoo and Microsoft Live.

Public relations practitioners have significantly warmed up to well documented possibilities and opportunities to extend their effectiveness for clients through implementing search engine optimization into their programs. However, the reality is that PR doesn’t have control over all of a company’s digital assets and web properties.

While corporate public relations may not be able to influence their newfound SEO knowledge and enthusiasm across a company’s web content, there are several areas readily available in most cases.

The most common web site content areas under the influence of PR, at least from a content management perspective, include: press releases, online newsrooms, re-published media coverage, videos, podcasts, images, webinars, white papers, newsletters, in some cases a blog and routine announcements and media communications.

The first step is to take inventory of the digital assets you have to work with. For PR organizations, that means developing keyword glossaries relevant to categories of information and then train those individuals in the organization responsible for publishing news content, to reference the keyword glossaries when making decisions about titling documents, keywords within the copy and linking between pages.

The types of news content to optimize varies by site but often includes:

• Press releases
• Online newsrooms
• Corporate blogs
• Special reports / white papers
• Archived email newsletters
• Archived webinars
• Archived podcasts / Internet radio shows
• Interviews where keywords are included in media relations training

There are entire programs organizations can implement that leverage news content optimization independently, or ideally, in concert with the optimization of an overall company web site.

To learn more about optimizing news content, be sure to check out the PRSA Digital Impact Conference, June 9 & 10 in New York. Keynote speakers include Josh Bernoff of Forrester and David Carr from the New York Times. I will be presenting on a session “SEO for News Content” that goes into the details of how public relations content producers can optimize content specific to news audiences: journalists, bloggers and direct to consumers.

All the seo persons working on optimization, always looking in Google for their ranking in Google search result page, but who knows or which seo person who is working on optimization that how Google ranking display page works?

All seo optimizer thinks that Google database updates and ranking method updates, but it’s not true, Google data base depends on >>>
GOOGLE WEB SERVER >>> GOOGLE INDEX SERVER >>> GOOGLE DOCUMENT SERVER >>> GOOGLE SEARCH PAGE

Our entered keyword in Google search box transfers in 4 types of Google server than it shows result on ranking page for particular keyword entered by user, or optimizer, mostly we seo optimizer persons are using Google search page very badly.

30-4-2008 at 8.30 start to page rank update

I have noticed a change in Google PageRank update on 3 of my site creeper-seo.com and also update my clients websites. some of my clients website achieved a page rank of 3 & 4.

As Google page rank updates can take several days to be accurate across all of Google Data Centers

Seo people are happy for Page Rank Update.

Effective Press Release writing Tips

This article will assist you to make out particular points while writing a news release for PR distribution through the press release network. A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.

Content of your press release: The content means the news story you want to publish.
The following points must be kept in mind at time of writing press release.

Make sure that the content you write is newsworthy. The intention of a press release is to make the people know to your news item, not to sell something to them.

A well crafted press release would cover all the 5 ‘Ws’ (who, what, where, when and why), providing the vital information about your company/organization, product/service or happening. Redraft your content if it seems like an advertisement.

Beginning should be firm: Your title and initial lines should cover, what you want to convey. The remaining part of your press release should depict the detailed information.

Make it for Journalists/Media agencies: The media agencies and journalists would grab your press release and carry it in their publications, with slight editing or no alteration. Try to make in such a way that even if your news is not reprinted word for word, it may cover whole amount of information.

Think in addressee’s way: Your press release should be able to find audience’s interest. Keep in mind that if you were a part of audience, would you like to read the press release, you made-out.

Does your press release appear “Realistic”: Try to point out real examples of your company/organization, as people are also intellectual enough to find out ‘what’s true and what not’?  Provide information on your product and services that can benefit them.

If your story is on a corporate highlight, make sure that you attribute achievement or breakdown to one or more events. If the company has achieved noteworthy escalation, share the reasons behind the success with the audience.

Button up the story with real facts: Avoid bluff and add-ons. If you find the content using much added extras, make it natural and real. If content seems too good to be true, turn down the tone little, as it may possibly hurt your own credibility.

Your press release should be in active voice, not passive. Verbs in the active voice makes your press release live.

Use only enough and necessary words: Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like “The most powerful”. Tell your story with lesser words, as verbosity distracts from your content.

Avoid usage of terminology: However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language.

Avoid exclamation points: The use of exclamation point (!) may hurt you. However, if you have to use an exclamation point, use only one.

Obtain allowance: Companies are very defensive about their name and credibility. Get written permission before putting in an information or quotes from officials or associates of other companies/organizations.

Company Information: The press release should conclude with a short description of your company, which illustrates your company, products, service and a brief history of company. But if you are making a combined press release of two or more then two then you should, provide information of all the companies.

Good content drives prospective traffic to your website

Have you ever thought of, how to make people re-visit your web-site? After reading this question many of you might have thought, luring them by mouthwatering offers, advertisements or offer high end services and products.

What so ever you have rolled out in your mind, but only ‘CONTENT’ is the key feature that drives mass to visit your site again and again.

Content is simply information, which acknowledges people about you and what your website is about.  I have seen several sites, which contains non-related content. I was in fact, confused that what this website is all about. You also might have experienced same like me.

The content of your website should be informative, from which people come to know about new things or be entertained. This would make them to come back at your website.

This article would show you how to make your content more eye-catching and instructive. Following are some guidelines to do so.

• Update website with fresh content: Start publishing a newsletter that includes content and story about your service or products you bid on. Try to publish at least once in week. You can recommend filling sign up on your website to receive your newsletter regularly.

• Feed rich keywords to content: The essential keyword in your contents would drive search engines to pick up your site. Use proper keywords according to your business.

• Make sure it seems like non-commercial: Take care that your article should not reveal as commercial or advertising article.

• Submit newsletters to the Directories: Article Directories are the best source of publishing and generating traffic to your web-site. Make sure that you put your contact and company information at the bottom of your article. This would lead significant mass towards your website.

• Create Blog: Build a blog, naming similar to your place market or product. Blogs enables people to use your articles. Link it to your home page website that would ease your work, as rather then updating your main website with articles.

• Visit related forums: Forum that are related to your business, would provide you better information about visitors. Answer their question, that you feel can answer it. Don’t forget to reply it along your resource box information and live link to your website or blog.

Above are the key factor that can raise traffic to your websites and hike ranking in the search engines. Remember one thing, in whatever manner you get visitors, you should make out truthful relationship and try to win their belief.

After all, businesses needs stand of trust to survive: and only this way you can generate massive traffic to your web-site and be able to make them your premium customers.

This article is true trial to stimulate you good people to generate prospective traffic to your website.

Most of the people looking for products and services on the net, searches websites via major search engines such as Google, Yahoo, and MSN. Optimizing your website for higher search engine positioning is to allure mass to drive towards your website that is the likely to be your prospective buyer. To generate considerable traffic to your website it requires higher positioning in initial pages of search engines.

Here, I have given some key tips to dip you in the technical aspects available on the net to assist how to optimize your website.

The Title: Whatever text you put in the title will reviewed in the reverse bar of browser when people view the web page. So, place suitable title according to your business and products.Meta Tags: You might be aware of Meta tags or using this on your current website. We will talk on the description tag.

Description tag: Major search engines that support Meta tags will usually depict the description tag with the title in the results. Search engines many times hold entire Meta tag of the description field. The webmasters should keep in mind that that the description tags must be short to grab the attention of a user.

Keyword: You should research deeply before finalizing keywords, as it is the most important factor in website optimization. Each keyword’s weight, rate, size, status and proximity all have an effect on the ranking. You should optimize all these key factors cautiously. Examining the top ten ranking website’s content and ranking factors will assist you to optimize your website.

To find keywords, log on www.wordtracker.com and inventory.overture.com.

Content: The content of your website should be informative that provides people come to acknowledged about new things or be interested in. This will result revisiting of the mass at your website. Try to make your content keywords rich to drive search engines to pick up your site. Use appropriate keywords according to your business or services you offer.

Create website sitemap: Make complete site map of your website, contain all the links of main pages of your website. So the search engine robots could explore your entire website. To see example follow this link: www.adidas.com/in/performance/sitemap.asp

Publish articles and newsletter/press releases: Writing and publishing is one of the best ways of marketing your website on internet. It helps to generate substantial traffics to your website. You can submit articles to e-zines, article directories, web sites and magazines that offer article submissions. Don’t forget to include your business information and contact address at the bottom of the article.

Article Directories: www.shvoong.com, www.goarticles.com, www.uniterra.com, www.allfreelancework.com, www.ezinearticles.com etc. Use keyword “Article submission” in your search.

Press release sites: www.free-press-release.com, www.prweb.com, www.prleap.com, www.pressbox.co.uk etc. Use keyword “free press release distribution” in your search.

Post ads: You can place your ads on free advertising and classified ad sites, free links sites, newsgroups, which offers ads posting.

Link: The most effectual method to make your pages important for the search engine crawlers, creating links to other sites with yours. It makes your website worthwhile for the search engines. The more links at website the more significant website is considered, and will be rewarded with higher page ranks. However, not all links are considered valuable by the search engines. The search engine will consider links more valuable if they are from sites that are having higher page ranks and also offers similar area of interest as your. Use keyword “free link exchange” in your search.

Submit Website to search Engines: After optimizing you web site, its time to submit it to all major search engines such as Google, Yahoo, MSN etc, after all for this only you have optimized your web site. There are many web-sites that provide manual free submission to almost all the main search engine. Use keyword “website submission” in your search.

Submit to the directories: Search engines and directories are different. Do not mix them. Be very careful while submitting your website to a directory. Read the directory’s submission directions with full presence of mind. You can submit to directories like DMOZ and also paid directories like Yahoo. Use “web directory submission” in search.

Regular inspection of website: Once you achieve targeted page ranks and positions in search engine, don’t become lousy; after all it is not forever. You should keep eye on your contenders’ activities. If you are not satisfied with search engine ranking results, you should optimize your website more to attain higher search engines ranking position.

This article was created a significant and analysis. This was brief description for optimizing website. Very soon I am going to publish informative articles on each of these key factors.

In today’s world of evolving blogs and on-line newsletters, readers are swamped with so much information that they become more sensitive to the quality of articles that they are reading. I highly recommend that you follow these five steps to keeping your reader’s attention while at your site, blog, or article:

1. Be Clear. It is always refreshing to use clear language and understandable terms that keep the reader “in the know”.

2. Be Brief. I know it is great to write articles like “100 Ways To” but these articles can tire the reader. Brevity is a real blessing sometimes.

3. Humor is always nice. As much as you might be saying something serious, still, an appropriate use of humor is always refreshing.

4. Be Honest. When the reader can see into your sincerity and candor, that is a real great trick to keeping the reader at your article.

5. Be Unique. This is why websites and articles really make it - uniqueness. This one I will let you interpret for yourself. This is a surefire method to get readers to return to your articles, website, and/or blog with frequency.

Trackur.com.
What does that mean? It means that Trackur is open for business and fully functional. We want to make sure the servers can handle the load and so will monitor things over the next week, before announcing the official launch.

What happens to Trackur Tracking?

This blog is now hosted in a separate server and new sub-domain: blog.trackur.com. We did this so that should you not be able to reach Trackur for any reason, you should be able to reach this blog for updates and support requests.

Google may be releasing BigTable, its internal database system, as a web service to compete with Amazon SimpleDB, according to a source with knowledge of the launch. There are also rumors that press is being pre-briefed on the product, although we haven’t been contacted by Google.

BigTable is a highly scalable database system used internally by Google to support over 60 of its products and projects. A source says Google has plans to announce next week that it will make BigTable available to outside developers as a service. Amazon provides a similar service through SimpleDB, a cloud database solution announced in December.

Google started development on BigTable in early 2004 and began using it actively in February 2005. The non-relational, proprietary system was designed internally to fulfill Google’s peculiar need for access to massive amounts of data at very high speeds (millions of read/writes per second). BigTable is based on the Google File System (GFS) and designed for distribution across thousands of commodity servers that collectively store petabytes of data. Services that rely on it include Google Search, Google Earth and Maps, Google Finance, Google Print, Orkut, YouTube, and Blogger.

The decision to open up BigTable would seem to mark Google’s challenge to Amazon Web Services (AWS) suite, which also includes the Elastic Compute Cloud (EC2) for cloud processing power and Simple Storage Service (S3) for cloud storage. The Amazon triumvirate of SimpleDB, S3, and EC2 is meant solve the scalability needs of web developers with a utility-like model. Customers pay for just the storage, computations, and bandwidth they need, and none they don’t. While Google has yet to announce the pricing for BigTable, we presume it will share the same model as AWS.

If Google does indeed announce public access to BigTable next week, expect the company to follow up with cloud storage and processing solutions as well, since there are substantial synergies between the three.

For more information about BigTable, see a paper (PDF) that was written about it in 2006. You can also watch a talk about it given at the University of Washington in October 2005.

This article describes how to properly redirect a web page using an HTTP 301 status code and Location header. The 301 status code is used to indicate that a page has permanently moved. Multiple techniques are presented with recommendations.

In order to redirect an out-of-print web page to another location, return the HTTP 301 status code and a location header in the HTTP response of the deprecated web page. The HTTP 301 response code will tell user-agents that the location has permanently moved. This is particularly useful for search engines like Google, which will carry over page rank to the new page if this status code is seen. If you do not need to indicate permanent displacement, you can accomplish redirection by setting a Location header in PHP or using Response.Redirect in ASP. The location header does the actual redirection to the new location, and can be used by itself.

HTTP headers are sent for every web page. If you want to see what HTTP headers look like for a particular page, visit Rex Swain’s HTTP Viewer. For advanced users, I would recommend you download the Firefox web browser and install Chris Pederick’s Web Developer Extensions. Then, use the Information->View Response Headers function. In scripts, HTTP headers must be sent before sending any page content, including white space, or else an error will result.

• HTTP 301 Redirect in ASP-VBScript

<%@ Language=VBScript %>
<%
' Permanent redirection
Response.Status = "301 Moved Permanently"
Response.AddHeader "Location", "http://www.somacon.com/"
Response.End
%>

In Active Server Pages (ASP), Response.Redirect does not work the same as the code shown in the example. Response.Redirect will set the location header as shown, but it will set the status code to HTTP/1.1 302 Object moved instead. When you set the Location header with Response.AddHeader, the status code must be manually defined, otherwise it stays 200 OK.

If you send any page content prior to the headers, you will get an error like, “Response object error ‘ASP 0156 : 80004005′; Header Error; The HTTP headers are already written to the client browser. Any HTTP header modifications must be made before writing page content.”. Normally, you do not see this error even if there is content prior to the redirect, because page buffering is enabled by default in IIS. If you want to be sure there is no content being sent before the redirect, call Response.Flush just before it, disable page buffering with Response.Buffer = False, or configure IIS to disable page buffering. (Disabling buffering reduces performance.)

HTTP 301 Redirect in PHP

<?php
// Permanent redirection
header("HTTP/1.1 301 Moved Permanently");
header("Location: http://www.somacon.com/");
exit();
?>

If you set the Location header by itself, PHP automatically sets the status code to HTTP/1.1 302 Found.

Note, if you attempt to send headers after content has been sent, you will get a warning like, “Warning: Cannot modify header information - headers already sent by …”. Watch out for empty lines and spaces between PHP open and close tags. ASP ignores these, but PHP does not.

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