The buzz about SEO in the public relations industry has grown tremendously over the past 2-3 years. Press releases in particular, have been the easy target for promotion as candidates for optimization. With the growing use of Google and Yahoo News, optimizing press releases have been an easy way to gain prominent visibility in the short term and in some cases, long term visibility in standard search engines.

As both a SEO and a PR practitioner for companies ranging from startups for Fortune 20 corporations, our Online Marketing Agency is tasked with educating audiences in both industries. For example, at public relations conferences, I’m the SEO guy talking about optimized PR. At search marketing conferences, I’m the PR guy talking about using PR for SEO. Our Account Managers like Jolina Pettice and Mike Yanke do the same thing with clients.

The continuing convergence of public relations and SEO is inevitable. Neither is based on pay to play, ie advertising. Editorial visibility in offline and online publications is “earned” as is the top ranking of a web page on search engines like Google, Yahoo and Microsoft Live.

Public relations practitioners have significantly warmed up to well documented possibilities and opportunities to extend their effectiveness for clients through implementing search engine optimization into their programs. However, the reality is that PR doesn’t have control over all of a company’s digital assets and web properties.

While corporate public relations may not be able to influence their newfound SEO knowledge and enthusiasm across a company’s web content, there are several areas readily available in most cases.

The most common web site content areas under the influence of PR, at least from a content management perspective, include: press releases, online newsrooms, re-published media coverage, videos, podcasts, images, webinars, white papers, newsletters, in some cases a blog and routine announcements and media communications.

The first step is to take inventory of the digital assets you have to work with. For PR organizations, that means developing keyword glossaries relevant to categories of information and then train those individuals in the organization responsible for publishing news content, to reference the keyword glossaries when making decisions about titling documents, keywords within the copy and linking between pages.

The types of news content to optimize varies by site but often includes:

• Press releases
• Online newsrooms
• Corporate blogs
• Special reports / white papers
• Archived email newsletters
• Archived webinars
• Archived podcasts / Internet radio shows
• Interviews where keywords are included in media relations training

There are entire programs organizations can implement that leverage news content optimization independently, or ideally, in concert with the optimization of an overall company web site.

To learn more about optimizing news content, be sure to check out the PRSA Digital Impact Conference, June 9 & 10 in New York. Keynote speakers include Josh Bernoff of Forrester and David Carr from the New York Times. I will be presenting on a session “SEO for News Content” that goes into the details of how public relations content producers can optimize content specific to news audiences: journalists, bloggers and direct to consumers.

All the seo persons working on optimization, always looking in Google for their ranking in Google search result page, but who knows or which seo person who is working on optimization that how Google ranking display page works?

All seo optimizer thinks that Google database updates and ranking method updates, but it’s not true, Google data base depends on >>>
GOOGLE WEB SERVER >>> GOOGLE INDEX SERVER >>> GOOGLE DOCUMENT SERVER >>> GOOGLE SEARCH PAGE

Our entered keyword in Google search box transfers in 4 types of Google server than it shows result on ranking page for particular keyword entered by user, or optimizer, mostly we seo optimizer persons are using Google search page very badly.

30-4-2008 at 8.30 start to page rank update

I have noticed a change in Google PageRank update on 3 of my site creeper-seo.com and also update my clients websites. some of my clients website achieved a page rank of 3 & 4.

As Google page rank updates can take several days to be accurate across all of Google Data Centers

Seo people are happy for Page Rank Update.

Effective Press Release writing Tips

This article will assist you to make out particular points while writing a news release for PR distribution through the press release network. A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.

Content of your press release: The content means the news story you want to publish.
The following points must be kept in mind at time of writing press release.

Make sure that the content you write is newsworthy. The intention of a press release is to make the people know to your news item, not to sell something to them.

A well crafted press release would cover all the 5 ‘Ws’ (who, what, where, when and why), providing the vital information about your company/organization, product/service or happening. Redraft your content if it seems like an advertisement.

Beginning should be firm: Your title and initial lines should cover, what you want to convey. The remaining part of your press release should depict the detailed information.

Make it for Journalists/Media agencies: The media agencies and journalists would grab your press release and carry it in their publications, with slight editing or no alteration. Try to make in such a way that even if your news is not reprinted word for word, it may cover whole amount of information.

Think in addressee’s way: Your press release should be able to find audience’s interest. Keep in mind that if you were a part of audience, would you like to read the press release, you made-out.

Does your press release appear “Realistic”: Try to point out real examples of your company/organization, as people are also intellectual enough to find out ‘what’s true and what not’?  Provide information on your product and services that can benefit them.

If your story is on a corporate highlight, make sure that you attribute achievement or breakdown to one or more events. If the company has achieved noteworthy escalation, share the reasons behind the success with the audience.

Button up the story with real facts: Avoid bluff and add-ons. If you find the content using much added extras, make it natural and real. If content seems too good to be true, turn down the tone little, as it may possibly hurt your own credibility.

Your press release should be in active voice, not passive. Verbs in the active voice makes your press release live.

Use only enough and necessary words: Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like “The most powerful”. Tell your story with lesser words, as verbosity distracts from your content.

Avoid usage of terminology: However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language.

Avoid exclamation points: The use of exclamation point (!) may hurt you. However, if you have to use an exclamation point, use only one.

Obtain allowance: Companies are very defensive about their name and credibility. Get written permission before putting in an information or quotes from officials or associates of other companies/organizations.

Company Information: The press release should conclude with a short description of your company, which illustrates your company, products, service and a brief history of company. But if you are making a combined press release of two or more then two then you should, provide information of all the companies.

Good content drives prospective traffic to your website

Have you ever thought of, how to make people re-visit your web-site? After reading this question many of you might have thought, luring them by mouthwatering offers, advertisements or offer high end services and products.

What so ever you have rolled out in your mind, but only ‘CONTENT’ is the key feature that drives mass to visit your site again and again.

Content is simply information, which acknowledges people about you and what your website is about.  I have seen several sites, which contains non-related content. I was in fact, confused that what this website is all about. You also might have experienced same like me.

The content of your website should be informative, from which people come to know about new things or be entertained. This would make them to come back at your website.

This article would show you how to make your content more eye-catching and instructive. Following are some guidelines to do so.

• Update website with fresh content: Start publishing a newsletter that includes content and story about your service or products you bid on. Try to publish at least once in week. You can recommend filling sign up on your website to receive your newsletter regularly.

• Feed rich keywords to content: The essential keyword in your contents would drive search engines to pick up your site. Use proper keywords according to your business.

• Make sure it seems like non-commercial: Take care that your article should not reveal as commercial or advertising article.

• Submit newsletters to the Directories: Article Directories are the best source of publishing and generating traffic to your web-site. Make sure that you put your contact and company information at the bottom of your article. This would lead significant mass towards your website.

• Create Blog: Build a blog, naming similar to your place market or product. Blogs enables people to use your articles. Link it to your home page website that would ease your work, as rather then updating your main website with articles.

• Visit related forums: Forum that are related to your business, would provide you better information about visitors. Answer their question, that you feel can answer it. Don’t forget to reply it along your resource box information and live link to your website or blog.

Above are the key factor that can raise traffic to your websites and hike ranking in the search engines. Remember one thing, in whatever manner you get visitors, you should make out truthful relationship and try to win their belief.

After all, businesses needs stand of trust to survive: and only this way you can generate massive traffic to your web-site and be able to make them your premium customers.

This article is true trial to stimulate you good people to generate prospective traffic to your website.