A Brazilian mobile marketing agency had released details of a campaign staged for one of Brazil’s largest shopping mall last year. There were four elements to the campaign: Bluetooth marketing, SMS interaction, a mobile Internet site, and voice calls. In recent past, marketing executives have jumped on the text messaging phenomena. It has exploded amongst young people, a key demographic for companies wanting to promote their brand to a new generation of consumers.

European auto-major Peugeot created a 207 WAP site that was designed to deliver on the creative expectations of the above-the-line and outdoor advertising. There were two versions of the sites, one graphics-heavy, the other graphics-light for users wanting a faster experience. While the TV campaign was designed to sell the style of the 207, the WAP site was charged with the substance.

But remember, there is no advantage in sending out unwarranted mobile text messages . It is self defeating and counter productive. Consumers are increasingly being targeted by firms operating scams and even sending unwarranted junk text messages. There are a small number of people out there with malicious intent to take advantage of consumers and that is not acceptable on a perfectly legitimate basis. This is where mobile seo comes to rescue:

• Google Mobile
• Yahoo! Mobile
• MSN Mobile Search
• AOL Mobile Search
• Nokia Mobile Search
• Technorati Mobile
• 4INFO Mobile Search

Location-based mobile services is a growth area for mobile data and mobile operators are pitching your handset as more-n-more personal. Consumers repeatedly rank location-aware services like maps as a highly desirable handset feature. All the major cell operators are starting to build services around navigation and maps. Very soon, location services will be added to the increasing amount of digital information available on handsets.

A good example of where m-commerce is going is the iPhone. The handset has a small but full web display, which is great on wi-fi connections but absolutely painful on it’s silly non-3G connection. Once we have better handsets, easier-to-use handset software and, crucially, faster connections, most of the sites we see today will run perfectly well on the type of memory and processing power that will be available in our mobiles. PCs will always have faster connections and more power, so mobile will always be playing catch-up. The rise of m-commerce will mirror the rise of ecommerce. It’s definitely going to happen, so it`s best to be prepare your website for mobile phones now! We have a guide to mobile search marketing:

1. Get your .mobi domain name
2. Look for a mobile web developer
3. Do On-site mobile SEO
4. Getting spidered and indexed by mobile search engines

Use XHTML 1.0 complaint code as WML may be phased out in the near future. Many optimizers on the traditional websites do not consider using valid code as a best practice. Mobile search engines however may have more trouble processing invalid code. If you validate, mobile search engines won’t have any trouble with your site.

Adher to accessibility best practices to ensure that your content is accessible to anyone regardless of their platform, this includes mobile users and mobile search engines. The W3C’s Web Accessibility Initiative is a good place refer for the latest information on accessibility.

Use on-site SEO best practices - with major keywords in the title tag, H1’s and body text, keyword-rich anchor text for internal links, etc. Get spidered and indexed by mobile search engines by submitting your site to major mobile search engines for spidering like Google and Yahoo.

Source: seotrends

Offshore software development India has successfully delivered B2B ecommerce website for its Canadian client. The website is all about product information, services of the company with ecommerce facility and integration with the payment gateway.

The other new project of the website design is also delivered to new Canadian client - IP consulting. This includes custom theme, logo design, website design and development, data migration.

In the month of the April, OSDI has successfully delivered different themes for the Joomla, Magento, Wordpress and Drupal to the UK based client with all adequate standards.

Experienced designers at offshore software development India have designed neat and clean eye catching professional themes for the corporate websites which keeps visitors to stay longer on the site. This helps websites with high volume traffic, higher sales, and more inquiries. These are the comments from the clients.

Unique logo design of all these themes is one of the major reasons for getting constant praise and more work from their clients. Logo design meets the criteria of band reorganization, company name and company approved colors and typography,

Designers at offshore software development India, ready to take challenges to deliver low cost, neat and clean corporate design websites and logo with brand reorganization and high traffic.

Please contact info@offshoresoftwaredevelopmentindia.com for the inquiry of logo design, flash website design, theme design, and website development using Joomla, Drupal, Magento and Wordpress.

More Information

About Offshore Software Development India:

OSDI offering a wide range of skills in IT Services, Mainly focusing in Business Process Outsourcing (BPO), Software Development, IT Consultancy, Web Designing / Web Development, Offshore Outsourcing, Multimedia, Customized Software Applications and Search Engine Optimization (SEO).

OSDI offers following services

• B2B, B2C portal Designing, CMS, E accounting solution,
• Web development of full-scale enterprise applications using Asp.NET. PHP, Flash
• Customization of Drupal Themes, Joomla Templates, Magento Commerce Layouts, Oscommerce
• Php Development using Zend framework, Symfony framework.
• Enterprise solutions using share point server and project server
• Solutions, administrations and maintenance for the Microsoft Commerce Server.
• Development using Microsoft BizTalk Server
• Programming, designing, customized software development, script installation.
• Hire dedicated team, Designer and Developer.

For more information please refer http://www.offshoresoftwaredevelopmentindia.com.

If you have been wondering how you can build a true social website for your local community without shelling out thousands of dollars in technology and software to make it happen, there are two new tools on the way to beta right now that can help you do that. And both are recognizable names.

Facebook is in the process of rolling out Facebook Connect .

And Google is opening up the beta version of Google FriendConnect.

Both of these applications look very promising. Which one you choose depends a lot on your preferences and there may be reasons why you’d want to use either one. Facebook, of course, needs no introduction. The friend connect application for Facebook will be limited to allowing your site visitors to connect using only Facebook. If Facebook is popular in your community then you might find that to be useful. Google FriendConnect, on the other hand, is more versatile. You’ll be able to add networking features on your local website that allow your visitors to connect with their friends through Facebook, hi5, Orkut, Plaxo, and a few other social websites.

That may make Google a bit more attractive to many users, but if you’re looking for online privacy, Google FriendConnect will likely be a less attractive application than Facebook Connect. With Facebook Connect you’ll still be able to tap into the same privacy features that Facebook has built into its community. But Google FriendConnect, being that it will be compatible with several networking sites, can’t promise that level of privacy. And some people are a little jittery about how much information they want Google knowing about them, so that’s one concern.

Both Google FriendConnect and Facebook Connect will allow you to turn your local website into a community portal. That could mean more traffic for you and a way to ensure that you can charge more for advertising dollars.

More Information about Google Friend Connect

The San Francisco startup Powerset went live on Monday (12th May 2008) with its new semantic search engine for the Internet. The launch of the service has been anticipated for months, with US media speculating about the chances for success of the service, referred to both as the “Google killer” and a takeover target for Microsoft.

The search engine is designed to understand natural language input, although single search terms can also be used. The now publicly accessible service is still in the beta phase. For many questions it actually does deliver a clear answer, as well as an additional summary of information pertaining to the question and a list of the most important sources on the internet.

Unlike Google or Yahoo, Powerset doesn’t index the entire web. Instead, it currently only searches Wikipedia files and the Freebase open database. Once the search machine proves stable, other sources will gradually be added.

The service analyses the entry word for word, instead of just filtering out key terms like conventional search machines do. The extent of a Powerset search in cyberspace is therefore significantly smaller, but it also takes much longer to analyze an individual page. According to Barney Pell, one of the founders of Powerset, an individual processor may need several seconds for a single page.

Several of Powerset’s founders are former employees of NASA and Xerox PARC and the search algorithms used in Powerset are derived from NASA research, as well as research by Xerox PARC and SRI International institutes. The company has existed since 2005 and is funded by several venture capital firms, including Foundation Capital and Founders Fund. (Erich Bonnert)

source: heise.de

POWERSET

http://www.powerset.com 

Search Engine Optimization or SEO is all about increasing the number of visitors who come to your website and enhance its chances of being ranked in the top results of a search engine. A number of factors are important when optimizing a website to be search engine and user friendly, including the content and structure of the website’s copy and page layout, the HTML meta-tags, backlinks and the submission process.

Following are some of the factors or techniques negatively affecting the SEO industry:

•     Dynamically created pages

•     Sub Domains

•     Cloaking (or Masking)

•     Spamdexing

•     Link Spamming

•     Page Jacking

•     Mirrored (or duplicate) websites

•     Hidden Text

•     Create Doorway pages

1.   Dynamically created pages: Dynamically created pages are web pages which have more than one parameter in a website URL.

(e.g.) http://www.seo.com/main.php?category=books&subject=biography

Such type of pages in a website is database driven. Multiple parameters in a dynamic URL (?, .php, .pl, .cgi extension) can often mean that a search engines spider will choose to ignore the document. So, such URLs are not very search engine friendly.

Google is presently able to index dynamically generated pages. However, because their web crawler can easily overwhelm and crash sites serving dynamic content, they limit the amount of dynamic pages they index.

So, Search Engine representatives have long urged website creators to limit dynamic parameters to two, optimally to one so that spiders will easily crawl them.

2.   Sub Domains: Many large Web portals and online retailers structure their sites using subdomains (e.g.http://groups.seo.com). A subdomain lets you brand your different specialties with your primary domain name. Subdomains are considered to be independent web sites even though they may share the same IP address. But do check with your Web host to make sure you’re sharing an IP address with legitimate sites. Otherwise, this could get your site banned from search engines. Some legitimate sites make the mistake of using duplicate content in their subdomains. This can also make the search engines treat duplicate content in subdomains particularly harshly.

3. Cloaking (or Masking): Cloaking is the SEO process of delivering one version of a page to a user, and a different version to another user such as a search engine. The benefit is code and copyright protection. We can custom build a page for the user. If the user is a search engine, we want to give it our best most optimized stuff. If it is a user, we want to give it a pretty page that is tricked out for navigation and usability.

Mouse-over cloaking is a new SEO technique used widely now-a-days. When a visitor clicks on a website after performing a search query in the search engines, they are directed to a website or web page which is gibberish, but the search engines have indexed it highly. With just the slightest jostle of their mouse, the visitor is quickly re-directed to the site which has allegedly been “SEO optimized.”

4. Spamdexing: Spamdexing or search engine spamming is the practice of deliberately and dishonestly manipulating search engines by SEO’s to increase the chance of a website or page being placed close to the beginning of search engine results.

(e.g.) Metatag Stuffing: Repeating keywords in the Meta tags, and using keywords that are unrelated to the website’s content.

Keyword Stuffing: Repeated use of a word to increase its frequency on a page. Presently, search engines have the ability to analyze a page for Keyword stuffing and determine whether the frequency is above a “normal” level. The keyword density of a webpage should be between 2- 7%.

5. Link Spamming: The submission of pages that are intended to rank artificially high by various unethical techniques. These can include submitting hundreds of slightly different pages designed to rank high, small invisible text, or word scrambled pages.

(e.g.) Link farming: A set of web pages that have been built for the sole purpose of increasing the number of incoming links to a web site. Link farms are a known SEO spam tactic and sites that participate in them are likely to be penalized or banned from the major search engines.

6. Page Jacking: Often when your competitor gets a high ranking page under quality keywords the first thing that will happen is your competitor’s page gets stolen (called Page Jacking).It is the SEO process of duplicating a high ranking competitor’s page, but the page is redirected to your website. Many search engines, upon seeing a duplicate page will delete the competitor’s website from the directory leaving the fake page in its place.

7. Mirrored (or Duplicate) websites: Mirrored websites are nothing but, creating duplicate sites having the same images & the content with the same number of pages in both the websites. In this case, one of the website stands a high chance of being rejected by the search engines for indexing.

8. Hidden Text: Hidden text is links with the same background color as that of the website. This SEO spam technique is used to increase your page rank of your website.A user to your site may accidentally land to this hidden link & the page thereafter.        

.9. Create Doorway pages: A doorway page is simply an additional page on your website that is created to target a specific keyword not related to the website and then submitted to the search engines. Such doorway pages drain away the link popularity of a website and route it to the SEO and its other clients, which may include websites with unsavory or illegal content.

So be aware of the above explained negative factors while optimizing a website.

Source: seoindiaonline

RSS is the latest craze in online publishing. But what  exactly is RSS?RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.RSS allows publishers to “syndicate” their content through the distribution of lists of hyperlinks.It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.

However, not much attention has been given to the advantages RSS provides for search engine optimization.Why Search Engines Love RSSMany SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.

Search engines like Google seem to prefer tightly-themed pages.But where does RSS figure in all this?RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.By using highly targeted RSS feeds, you can enhance your site’s content without having to write a single line on your own.It?s like having your own content writer - writing theme-based articles for you - for free!How can RSS improve my Search Engine Rankings?There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.1. RSS Feeds Provide Instant Themed ContentThere are several publishers of RSS feeds that are specific to a particular theme.Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.Adding these keywords to your pages helps Google tag your site as one with relevant content.2. RSS Feeds Provide Fresh, Updated ContentRSS feeds from large publishers are updated at specific intervals.

When the publisher adds a new article to the feed, the oldest article is dropped.These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.3. RSS Feeds Result in More Frequent SpideringOne thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.How does this benefit you as a marketer?Well, for example, let’s says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.

This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs.Imagine what an entire month’s advantage could do to your affiliate sales!

Why Javascript Feeds Are Not EffectiveSome sites offer javascript code that generates content sourced from RSS feeds for your site.These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page.What you need is code that parses the RSS feed and renders the feed as html content that’s part of your page.This is achieved using server side scripting languages like PHP or ASP.

Online business is booming day by day.

Now days, Most of the Business has website. Some businesses sell their products or services through internet and some business developed their website with their company profile and their services just to demonstrate to their users.

It doesn’t matter whether website is used for selling online products/services or company profile and services demonstration, every business want their website should be found in all search engine like Google, MSN, Yahoo etc.

What do you do when you need to find something on the Internet? In most cases, you open any search engine such as Google or Yahoo and type in the term or phrase that you are looking for and then click through the results, right? Even now days, if you need to buy a digital camera, most of the people don’t go to market and find the cheapest and best digital camera shop to shop.

I have got a very small business, do I need website?

Yes, of course you need a website. At lease a very basic website. Because if you look back 5 years, you will find only 10% people use to find products or services online and now the percentage is more than 40% and within 3 to 4 years it will cover almost 80%. Therefore, if you don’t introduce your website now, it might be very late for you for finding the exact domain for your business.

What is the use of your web site if it cannot be found in any search engine?

Well, it is a very interesting question. If you have a very nice website but no one can find you and your services in Google or Yahoo etc. what is the use having the nice website then? Search Engine Optimization is the solution for that.

Contact Search Engine Optimization Solutions

NEW DELHI: Google on Wednesday launched its popular video-sharing site YouTube in India.

YouTube debuts in India with a number of partners, including Zoom channel from the Bennet Coleman & Co, UTV and Rajshri Group, among other production houses. All uploaded content on YouTube is protected by its digital hash technology for copyright protection.

This technology makes it very difficult for someone to copy and reload the same content, thus curbing piracy, said YouTube International Manager Sakina Arsiwala. The company also announced what she called as company’s `zero tolerance’ policy towards security of its users online against objectionable content, including porn.

The Internet giant is expecting a huge spurt in usage from India with the Indian-specific YouTube.co.in along with a country-specific video search for the content popular and relevant in India.

YouTube users have been increasing by 200,000 every month and India becomes the 20th locality (read country) to have a country-specific community and domain. Thanks to such popularity, Google has to always keep at least 10 times the headroom in terms of data centre infrastructure as hundreds of thousands of videos are uploaded on YouTube everyday.

There has been speculation about an India launch for YouTube since last late last year when the company reportedly bought YouTube.in and YouTube.co.in domain for approximately Rs 2.44 lakhs, according to India’s official domain registry.

Founded in February 2005, YouTube is one of the key players in online video. YouTube received funding from Sequoia Capital in November 2005 and was officially launched one month later in December. Chad Hurley and Steve Chen proceeded to become the first members of the YouTube management team and currently serve as Chief Executive Officer and Chief Technology Officer respectively.

In November 2006, within a year of its launch, YouTube was bought by Google Inc in one of the most talked-about acquisitions.

YouTube has struck numerous partnership deals with content providers such as CBS, BBC, Universal Music Group, Sony Music Group, Warner Music Group, NBA, The Sundance Channel and many more.

Courtesy: http://infotech.indiatimes.com

WordCamps are my favorite events to go to because there’s something about the core WordPress community that attracts smart folks with good philosophies that are fun to hang out with. In this post I’ve collated the upcoming WordCamps we know about, including the one in San Francisco. Hopefully there will be one nearby so you can meet other WordPressers in your area.

WordCamp San Francisco will be August 16 at the Mission Bay Conference Center.

WordCamp Paris will be on May 3rd. Here’s their official site.

WordCamp Italy in Milan will be May 10th. (And I believe I’ll be there.)

WordCamp Birmingham UK will be July 19-20.

WordCamp Toronto will be October 4th.

There are people in the planning stages in Australia, Philippines, Beijing, Utah, Hawaii, UK, NYC, and possibly others, so if you live in one of those areas and would like to help set up a WordCamp in your area Google around or connect with bloggers in your area.

You can always find out more at WordCamp Central.

You may ask why; but these rules are there to ensure good directory submission and effective review procedures. It helps the editor to evaluate a site and decide whether to accept or reject it. All these combined results in a great deal of scrutiny being carried out before your site gets listed on directories.

Unlike Search Engines, the process of review of directory submission is carried out manually, by Experts. They also have stringent rules and guidelines for listing your site.

But you can easily make your submissions an instant success with most of the directories. All you need to do is pay a little attention to the details you provide for Directory Submission. Your little efforts will be richly rewarded.

Here are few Golden rules you should always follow before beginning Directory Submission.

Before You Begin Directory Submission
Before you begin directory submission, make you have taken note of the following:

1. Do not submit a mirror page; most directories don’t accept mirror pages.
2. Do not submit any Under construction pages.
3. Always submit the top-level domain of your site.
4. For example: The correct URL to submit for my site is www.submit2please.com. Do not add index.html or any sub domains.
5. Check all your links. Broken links are a sign poor site management which may not go down well with the directories.
6. Chose the most appropriate Category for your site

• Web directories are sorted by topic and editors frequently take great pride in ensuring that everything stays well categorized. So, put up your website in the right category. The search engines look at the various links that are on the page on which you are listed. This can lead to better rankings.

Tip: To find appropriate categories for a site, you can go to Dmoz.org and type in the product/service keyword. You can also search for your rival site and check out the category under which they are submitted.

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