A Brazilian mobile marketing agency had released details of a campaign staged for one of Brazil’s largest shopping mall last year. There were four elements to the campaign: Bluetooth marketing, SMS interaction, a mobile Internet site, and voice calls. In recent past, marketing executives have jumped on the text messaging phenomena. It has exploded amongst young people, a key demographic for companies wanting to promote their brand to a new generation of consumers.

European auto-major Peugeot created a 207 WAP site that was designed to deliver on the creative expectations of the above-the-line and outdoor advertising. There were two versions of the sites, one graphics-heavy, the other graphics-light for users wanting a faster experience. While the TV campaign was designed to sell the style of the 207, the WAP site was charged with the substance.

But remember, there is no advantage in sending out unwarranted mobile text messages . It is self defeating and counter productive. Consumers are increasingly being targeted by firms operating scams and even sending unwarranted junk text messages. There are a small number of people out there with malicious intent to take advantage of consumers and that is not acceptable on a perfectly legitimate basis. This is where mobile seo comes to rescue:

• Google Mobile
• Yahoo! Mobile
• MSN Mobile Search
• AOL Mobile Search
• Nokia Mobile Search
• Technorati Mobile
• 4INFO Mobile Search

Location-based mobile services is a growth area for mobile data and mobile operators are pitching your handset as more-n-more personal. Consumers repeatedly rank location-aware services like maps as a highly desirable handset feature. All the major cell operators are starting to build services around navigation and maps. Very soon, location services will be added to the increasing amount of digital information available on handsets.

A good example of where m-commerce is going is the iPhone. The handset has a small but full web display, which is great on wi-fi connections but absolutely painful on it’s silly non-3G connection. Once we have better handsets, easier-to-use handset software and, crucially, faster connections, most of the sites we see today will run perfectly well on the type of memory and processing power that will be available in our mobiles. PCs will always have faster connections and more power, so mobile will always be playing catch-up. The rise of m-commerce will mirror the rise of ecommerce. It’s definitely going to happen, so it`s best to be prepare your website for mobile phones now! We have a guide to mobile search marketing:

1. Get your .mobi domain name
2. Look for a mobile web developer
3. Do On-site mobile SEO
4. Getting spidered and indexed by mobile search engines

Use XHTML 1.0 complaint code as WML may be phased out in the near future. Many optimizers on the traditional websites do not consider using valid code as a best practice. Mobile search engines however may have more trouble processing invalid code. If you validate, mobile search engines won’t have any trouble with your site.

Adher to accessibility best practices to ensure that your content is accessible to anyone regardless of their platform, this includes mobile users and mobile search engines. The W3C’s Web Accessibility Initiative is a good place refer for the latest information on accessibility.

Use on-site SEO best practices – with major keywords in the title tag, H1’s and body text, keyword-rich anchor text for internal links, etc. Get spidered and indexed by mobile search engines by submitting your site to major mobile search engines for spidering like Google and Yahoo.

Source: seotrends

Offshore software development India has successfully delivered B2B ecommerce website for its Canadian client. The website is all about product information, services of the company with ecommerce facility and integration with the payment gateway.

The other new project of the website design is also delivered to new Canadian client – IP consulting. This includes custom theme, logo design, website design and development, data migration.

In the month of the April, OSDI has successfully delivered different themes for the Joomla, Magento, Wordpress and Drupal to the UK based client with all adequate standards.

Experienced designers at offshore software development India have designed neat and clean eye catching professional themes for the corporate websites which keeps visitors to stay longer on the site. This helps websites with high volume traffic, higher sales, and more inquiries. These are the comments from the clients.

Unique logo design of all these themes is one of the major reasons for getting constant praise and more work from their clients. Logo design meets the criteria of band reorganization, company name and company approved colors and typography,

Designers at offshore software development India, ready to take challenges to deliver low cost, neat and clean corporate design websites and logo with brand reorganization and high traffic.

Please contact info@offshoresoftwaredevelopmentindia.com for the inquiry of logo design, flash website design, theme design, and website development using Joomla, Drupal, Magento and Wordpress.

More Information

About Offshore Software Development India:

OSDI offering a wide range of skills in IT Services, Mainly focusing in Business Process Outsourcing (BPO), Software Development, IT Consultancy, Web Designing / Web Development, Offshore Outsourcing, Multimedia, Customized Software Applications and Search Engine Optimization (SEO).

OSDI offers following services

• B2B, B2C portal Designing, CMS, E accounting solution,
• Web development of full-scale enterprise applications using Asp.NET. PHP, Flash
• Customization of Drupal Themes, Joomla Templates, Magento Commerce Layouts, Oscommerce
• Php Development using Zend framework, Symfony framework.
• Enterprise solutions using share point server and project server
• Solutions, administrations and maintenance for the Microsoft Commerce Server.
• Development using Microsoft BizTalk Server
• Programming, designing, customized software development, script installation.
• Hire dedicated team, Designer and Developer.

For more information please refer http://www.offshoresoftwaredevelopmentindia.com.

If you have been wondering how you can build a true social website for your local community without shelling out thousands of dollars in technology and software to make it happen, there are two new tools on the way to beta right now that can help you do that. And both are recognizable names.

Facebook is in the process of rolling out Facebook Connect .

And Google is opening up the beta version of Google FriendConnect.

Both of these applications look very promising. Which one you choose depends a lot on your preferences and there may be reasons why you’d want to use either one. Facebook, of course, needs no introduction. The friend connect application for Facebook will be limited to allowing your site visitors to connect using only Facebook. If Facebook is popular in your community then you might find that to be useful. Google FriendConnect, on the other hand, is more versatile. You’ll be able to add networking features on your local website that allow your visitors to connect with their friends through Facebook, hi5, Orkut, Plaxo, and a few other social websites.

That may make Google a bit more attractive to many users, but if you’re looking for online privacy, Google FriendConnect will likely be a less attractive application than Facebook Connect. With Facebook Connect you’ll still be able to tap into the same privacy features that Facebook has built into its community. But Google FriendConnect, being that it will be compatible with several networking sites, can’t promise that level of privacy. And some people are a little jittery about how much information they want Google knowing about them, so that’s one concern.

Both Google FriendConnect and Facebook Connect will allow you to turn your local website into a community portal. That could mean more traffic for you and a way to ensure that you can charge more for advertising dollars.

More Information about Google Friend Connect

The San Francisco startup Powerset went live on Monday (12th May 2008) with its new semantic search engine for the Internet. The launch of the service has been anticipated for months, with US media speculating about the chances for success of the service, referred to both as the “Google killer” and a takeover target for Microsoft.

The search engine is designed to understand natural language input, although single search terms can also be used. The now publicly accessible service is still in the beta phase. For many questions it actually does deliver a clear answer, as well as an additional summary of information pertaining to the question and a list of the most important sources on the internet.

Unlike Google or Yahoo, Powerset doesn’t index the entire web. Instead, it currently only searches Wikipedia files and the Freebase open database. Once the search machine proves stable, other sources will gradually be added.

The service analyses the entry word for word, instead of just filtering out key terms like conventional search machines do. The extent of a Powerset search in cyberspace is therefore significantly smaller, but it also takes much longer to analyze an individual page. According to Barney Pell, one of the founders of Powerset, an individual processor may need several seconds for a single page.

Several of Powerset’s founders are former employees of NASA and Xerox PARC and the search algorithms used in Powerset are derived from NASA research, as well as research by Xerox PARC and SRI International institutes. The company has existed since 2005 and is funded by several venture capital firms, including Foundation Capital and Founders Fund. (Erich Bonnert)

source: heise.de

POWERSET

http://www.powerset.com 

Search Engine Optimization or SEO is all about increasing the number of visitors who come to your website and enhance its chances of being ranked in the top results of a search engine. A number of factors are important when optimizing a website to be search engine and user friendly, including the content and structure of the website’s copy and page layout, the HTML meta-tags, backlinks and the submission process.

Following are some of the factors or techniques negatively affecting the SEO industry:

•     Dynamically created pages

•     Sub Domains

•     Cloaking (or Masking)

•     Spamdexing

•     Link Spamming

•     Page Jacking

•     Mirrored (or duplicate) websites

•     Hidden Text

•     Create Doorway pages

1.   Dynamically created pages: Dynamically created pages are web pages which have more than one parameter in a website URL.

(e.g.) http://www.seo.com/main.php?category=books&subject=biography

Such type of pages in a website is database driven. Multiple parameters in a dynamic URL (?, .php, .pl, .cgi extension) can often mean that a search engines spider will choose to ignore the document. So, such URLs are not very search engine friendly.

Google is presently able to index dynamically generated pages. However, because their web crawler can easily overwhelm and crash sites serving dynamic content, they limit the amount of dynamic pages they index.

So, Search Engine representatives have long urged website creators to limit dynamic parameters to two, optimally to one so that spiders will easily crawl them.

2.   Sub Domains: Many large Web portals and online retailers structure their sites using subdomains (e.g.http://groups.seo.com). A subdomain lets you brand your different specialties with your primary domain name. Subdomains are considered to be independent web sites even though they may share the same IP address. But do check with your Web host to make sure you’re sharing an IP address with legitimate sites. Otherwise, this could get your site banned from search engines. Some legitimate sites make the mistake of using duplicate content in their subdomains. This can also make the search engines treat duplicate content in subdomains particularly harshly.

3. Cloaking (or Masking): Cloaking is the SEO process of delivering one version of a page to a user, and a different version to another user such as a search engine. The benefit is code and copyright protection. We can custom build a page for the user. If the user is a search engine, we want to give it our best most optimized stuff. If it is a user, we want to give it a pretty page that is tricked out for navigation and usability.

Mouse-over cloaking is a new SEO technique used widely now-a-days. When a visitor clicks on a website after performing a search query in the search engines, they are directed to a website or web page which is gibberish, but the search engines have indexed it highly. With just the slightest jostle of their mouse, the visitor is quickly re-directed to the site which has allegedly been “SEO optimized.”

4. Spamdexing: Spamdexing or search engine spamming is the practice of deliberately and dishonestly manipulating search engines by SEO’s to increase the chance of a website or page being placed close to the beginning of search engine results.

(e.g.) Metatag Stuffing: Repeating keywords in the Meta tags, and using keywords that are unrelated to the website’s content.

Keyword Stuffing: Repeated use of a word to increase its frequency on a page. Presently, search engines have the ability to analyze a page for Keyword stuffing and determine whether the frequency is above a “normal” level. The keyword density of a webpage should be between 2- 7%.

5. Link Spamming: The submission of pages that are intended to rank artificially high by various unethical techniques. These can include submitting hundreds of slightly different pages designed to rank high, small invisible text, or word scrambled pages.

(e.g.) Link farming: A set of web pages that have been built for the sole purpose of increasing the number of incoming links to a web site. Link farms are a known SEO spam tactic and sites that participate in them are likely to be penalized or banned from the major search engines.

6. Page Jacking: Often when your competitor gets a high ranking page under quality keywords the first thing that will happen is your competitor’s page gets stolen (called Page Jacking).It is the SEO process of duplicating a high ranking competitor’s page, but the page is redirected to your website. Many search engines, upon seeing a duplicate page will delete the competitor’s website from the directory leaving the fake page in its place.

7. Mirrored (or Duplicate) websites: Mirrored websites are nothing but, creating duplicate sites having the same images & the content with the same number of pages in both the websites. In this case, one of the website stands a high chance of being rejected by the search engines for indexing.

8. Hidden Text: Hidden text is links with the same background color as that of the website. This SEO spam technique is used to increase your page rank of your website.A user to your site may accidentally land to this hidden link & the page thereafter.        

.9. Create Doorway pages: A doorway page is simply an additional page on your website that is created to target a specific keyword not related to the website and then submitted to the search engines. Such doorway pages drain away the link popularity of a website and route it to the SEO and its other clients, which may include websites with unsavory or illegal content.

So be aware of the above explained negative factors while optimizing a website.

Source: seoindiaonline