RSS is the latest craze in online publishing. But what  exactly is RSS?RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.RSS allows publishers to “syndicate” their content through the distribution of lists of hyperlinks.It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.

However, not much attention has been given to the advantages RSS provides for search engine optimization.Why Search Engines Love RSSMany SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.

Search engines like Google seem to prefer tightly-themed pages.But where does RSS figure in all this?RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.By using highly targeted RSS feeds, you can enhance your site’s content without having to write a single line on your own.It?s like having your own content writer - writing theme-based articles for you - for free!How can RSS improve my Search Engine Rankings?There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.1. RSS Feeds Provide Instant Themed ContentThere are several publishers of RSS feeds that are specific to a particular theme.Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.Adding these keywords to your pages helps Google tag your site as one with relevant content.2. RSS Feeds Provide Fresh, Updated ContentRSS feeds from large publishers are updated at specific intervals.

When the publisher adds a new article to the feed, the oldest article is dropped.These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.3. RSS Feeds Result in More Frequent SpideringOne thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.How does this benefit you as a marketer?Well, for example, let’s says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.

This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs.Imagine what an entire month’s advantage could do to your affiliate sales!

Why Javascript Feeds Are Not EffectiveSome sites offer javascript code that generates content sourced from RSS feeds for your site.These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page.What you need is code that parses the RSS feed and renders the feed as html content that’s part of your page.This is achieved using server side scripting languages like PHP or ASP.

Online business is booming day by day.

Now days, Most of the Business has website. Some businesses sell their products or services through internet and some business developed their website with their company profile and their services just to demonstrate to their users.

It doesn’t matter whether website is used for selling online products/services or company profile and services demonstration, every business want their website should be found in all search engine like Google, MSN, Yahoo etc.

What do you do when you need to find something on the Internet? In most cases, you open any search engine such as Google or Yahoo and type in the term or phrase that you are looking for and then click through the results, right? Even now days, if you need to buy a digital camera, most of the people don’t go to market and find the cheapest and best digital camera shop to shop.

I have got a very small business, do I need website?

Yes, of course you need a website. At lease a very basic website. Because if you look back 5 years, you will find only 10% people use to find products or services online and now the percentage is more than 40% and within 3 to 4 years it will cover almost 80%. Therefore, if you don’t introduce your website now, it might be very late for you for finding the exact domain for your business.

What is the use of your web site if it cannot be found in any search engine?

Well, it is a very interesting question. If you have a very nice website but no one can find you and your services in Google or Yahoo etc. what is the use having the nice website then? Search Engine Optimization is the solution for that.

Contact Search Engine Optimization Solutions

NEW DELHI: Google on Wednesday launched its popular video-sharing site YouTube in India.

YouTube debuts in India with a number of partners, including Zoom channel from the Bennet Coleman & Co, UTV and Rajshri Group, among other production houses. All uploaded content on YouTube is protected by its digital hash technology for copyright protection.

This technology makes it very difficult for someone to copy and reload the same content, thus curbing piracy, said YouTube International Manager Sakina Arsiwala. The company also announced what she called as company’s `zero tolerance’ policy towards security of its users online against objectionable content, including porn.

The Internet giant is expecting a huge spurt in usage from India with the Indian-specific YouTube.co.in along with a country-specific video search for the content popular and relevant in India.

YouTube users have been increasing by 200,000 every month and India becomes the 20th locality (read country) to have a country-specific community and domain. Thanks to such popularity, Google has to always keep at least 10 times the headroom in terms of data centre infrastructure as hundreds of thousands of videos are uploaded on YouTube everyday.

There has been speculation about an India launch for YouTube since last late last year when the company reportedly bought YouTube.in and YouTube.co.in domain for approximately Rs 2.44 lakhs, according to India’s official domain registry.

Founded in February 2005, YouTube is one of the key players in online video. YouTube received funding from Sequoia Capital in November 2005 and was officially launched one month later in December. Chad Hurley and Steve Chen proceeded to become the first members of the YouTube management team and currently serve as Chief Executive Officer and Chief Technology Officer respectively.

In November 2006, within a year of its launch, YouTube was bought by Google Inc in one of the most talked-about acquisitions.

YouTube has struck numerous partnership deals with content providers such as CBS, BBC, Universal Music Group, Sony Music Group, Warner Music Group, NBA, The Sundance Channel and many more.

Courtesy: http://infotech.indiatimes.com

WordCamps are my favorite events to go to because there’s something about the core WordPress community that attracts smart folks with good philosophies that are fun to hang out with. In this post I’ve collated the upcoming WordCamps we know about, including the one in San Francisco. Hopefully there will be one nearby so you can meet other WordPressers in your area.

WordCamp San Francisco will be August 16 at the Mission Bay Conference Center.

WordCamp Paris will be on May 3rd. Here’s their official site.

WordCamp Italy in Milan will be May 10th. (And I believe I’ll be there.)

WordCamp Birmingham UK will be July 19-20.

WordCamp Toronto will be October 4th.

There are people in the planning stages in Australia, Philippines, Beijing, Utah, Hawaii, UK, NYC, and possibly others, so if you live in one of those areas and would like to help set up a WordCamp in your area Google around or connect with bloggers in your area.

You can always find out more at WordCamp Central.

You may ask why; but these rules are there to ensure good directory submission and effective review procedures. It helps the editor to evaluate a site and decide whether to accept or reject it. All these combined results in a great deal of scrutiny being carried out before your site gets listed on directories.

Unlike Search Engines, the process of review of directory submission is carried out manually, by Experts. They also have stringent rules and guidelines for listing your site.

But you can easily make your submissions an instant success with most of the directories. All you need to do is pay a little attention to the details you provide for Directory Submission. Your little efforts will be richly rewarded.

Here are few Golden rules you should always follow before beginning Directory Submission.

Before You Begin Directory Submission
Before you begin directory submission, make you have taken note of the following:

1. Do not submit a mirror page; most directories don’t accept mirror pages.
2. Do not submit any Under construction pages.
3. Always submit the top-level domain of your site.
4. For example: The correct URL to submit for my site is www.submit2please.com. Do not add index.html or any sub domains.
5. Check all your links. Broken links are a sign poor site management which may not go down well with the directories.
6. Chose the most appropriate Category for your site

• Web directories are sorted by topic and editors frequently take great pride in ensuring that everything stays well categorized. So, put up your website in the right category. The search engines look at the various links that are on the page on which you are listed. This can lead to better rankings.

Tip: To find appropriate categories for a site, you can go to Dmoz.org and type in the product/service keyword. You can also search for your rival site and check out the category under which they are submitted.

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