Earth Hour invites one billion people in more than 2800 cities representing 83 countries to turn off their lights for one hour – tonight, Saturday, March 28 from 8:30pm to 9:30pm in their local time zone. On this day, cities around the world, including Paris, Sydney, London, Cairo, New York, Los Angeles and Cape Town, will join together to demonstrate their commitment to energy conservation and sustainability. Here’s how you can participate:

Microsoft Biggest company of Computer Software’s and Window Application Development. Microsoft is no 1 Company in the world to develop Windows for Computers.

Let’s Come to the Point, Few Months ago Mozilla Launched FireFox 3 Version, and This version got more than 80 million downloads in 24 hours, here, Microsoft loose his users of Internet Explorer 6 and 7. Currently More than 73% web users uses IE7 for surfing, but after Latest Version of Firefox3 with better functionality and Hi-Speed During surfing, Firefix 3 successes as fast web browser, so now Microsoft has Launched IE8 Beta Version in Market.

IE 8 Has More Privacy and Security than IE 7, This new version of Microsoft Internet Explorer is also faster than older version IE7, also this new version IE8 contains “In Private Browsing” option, so users can stop saving Cookies, Internet History and Temporary Internet Files. So, This Latest IE8 Version has more privacy Than Older IE7 and also Firefix3.

Currently, IE8 is available for Download as beta version, more update will be there, and also Microsoft will allow users to updates browser. As many more updates and changes will come for IE8.

NEW Version of Microsoft IE8 Looks Like This

Download Microsoft IE 8

In the current economic climate, it has never been more important to invest in online marketing. It may seem like an easy cut-back to make in the short-term, but doing so can have the potential to harm your business in the long-term.

Many hoteliers are implementing online marketing strategies in order to improve traffic to their website and their look-to-book ratio.

The Big Agency (http://www.big-agency.com), a recently launched digital marketing agency from Great Hotels Organisation, offers their top ten tips on how hoteliers can improve traffic to their website and increase online bookings.

1. Website design
Your website is effectively your shop window and should be an accurate reflection of your product. Make sure it is unique, eye-catching and interesting and most importantly – easy to navigate. Ensure it represents the standard of your hotel well. Research your target audience and tailor your website towards them. Pictures can speak a thousand words so make sure you include stunning up-to date images.

2. Online booking engine
With research showing that up to half the people who look for a hotel online actually convert visits to online bookings, online reservation is one of the most profitable and valuable booking options for independent luxury hotels. An easy-to-use online booking engine is a quick way of increasing profitability and developing your online strategy. Web-only bookings take away the cost of traditional, more expensive channels and allow a far greater flexibility to manage demand and yield. This makes online reservations the most profitable and valuable option for all hotels.

3. Search Engine Optimisation (SEO)
SEO allows independent hotels to achieve higher rankings in specific search categories. SEO is the best investment you can make in terms of online return on investment. Your website should be optimised for brand and location searches and should ideally appear in the top five results for these searches. If your site does not appear in these searches, there are a number of solutions to improve your ranking. Consult your online marketing agency or SEO company for suggestions.

4. Booking options
Make sure it is easy for consumers to make a booking. Ensure you have a “book now” button and an international phone number visible on all pages. A customer request form is also a useful tool as long as you manage it properly and are sure to respond to all enquiries.

5. Images and guest reviews
Offer clients the facility to leave reviews of your hotel and upload their own photos on your website. Potential guests browsing the website are much more likely to book after reading honest reviews and seeing real photos. Ensure that you monitor and respond to the reviews carefully.

6. Flexibility
Make sure your website has the flexibility to allow you to update and manage it easily (content management system, CMS). Content should be relevant and up-to-date and you should be able to manage the structure of your site and track all its pages.

7. Languages
With the internet reaching so many corners of the globe, it is important to offer several languages on your website in order to reach all potential guests. By limiting your website to one language, you are effectively limiting your potential market.

8. Useful links
Links to your website are a crucial element of how your website is ranked by search engines. Implement a link building strategy by offering a “useful links” page with suggestions of services consumers might need such as car rental, local restaurants and airlines. Ask these companies to link back to your site. Ensure links are of a quality standard and that there are no broken links. The more sites are linking to you, the more accessible your site will become.

9. Newsletter
Offering consumers the option to sign-up to a newsletter is an easy way of increasing your consumer database and communicating with potential clients you know are interested in your product. You can also offer special discounts to those consumers who have signed up, increasing loyalty.

10. Special Offers
Recommend special offers and packages on your website and your newsletter. They don’t necessarily have to offer low prices, many consumers are more drawn towards luxury extras such as a romantic dinner, spa treatments or room upgrade. You can also track how many clicks these special offers receive to determine which are the most popular.

•  SEO is a critical tool in the world of digital marketing

•  Putting SEO to work for your business

In the age of Google, one of the most dynamic areas of digital marketing is search engine optimization, or SEO.

In simple terms, SEO describes a range of techniques designed to take your site to the top of search engine rankings when a customer runs a search for a term related to your products and services.

While SEO can be a complex business, getting your head around the basics isn’t too hard.

“The Web is a competitive place and if your business ranks low on Google, your customers won’t find and you’ll lose business as a result,” says Mark Sinclair, features editor for yourBusinessChannel.

A new series produced by yourBusinessChannel sets out all you need to know on incorporating SEO into your marketing strategy:

Click to see video

When we are working with PPC, Keyword Selection is head ache for all PPC users. I am running more than 3 PPC Campaigns and also facing same problem for keywords selection and also some unaccepted requirements from clients makes me MAD. Like Ad Display problem on same keyword having high Bid or Ad Displaying on non selected keywords and wasting of money with clicks and also unwanted traffic on Web Site.

Here mentioned some of important and useful points foe batter performance inGoogle Adwords PPC (Pay Per Click) Services.

Broad match: This is the default option. When you include keyword phrases such as tennis shoes in your keyword list, your ads will appear when users search for tennis and shoes, in any order and possibly along with other terms like: new tennis shoes, mens shoes for tennis, and so on…
Broad matches are often less targeted than exact or phrase matches.

Phrase match: Your ad appears when users search on the exact phrase also when their search contains additional terms, as long as the keyword phrase is in.

Same order: A phrase match for “tennis shoes” would display your ad if a user searches on: red tennis shoes, newtennis shoes, but not for: shoes for tennis

Exact match: The search query must match your keyword. This means [tennis shoes] will only match a user request for: tennis shoes and not for: red tennis shoes, even though the second query contains your keyword.