Posted by Krunal Soni on April 28, 2009 at 12:37 pm
News by ClickThrough
Travel companies may be missing out on valuable business by failing to make the most of search engine optimisation(SEO) and internet marketing, it has been suggested.
Travolution’s Kevin May reports that at the recent Travolution Summit, Graham Cooke, ecommerce project manager at Google, outlined the importance of effective SEO for travel firms.
Research from Google shows that when looking to make travel arrangements, consumers spend 29 days researching – making 12 travel searches over 22 travel sites.
This means companies that use SEO to boost their search engine rankings may be in a better position to attract customers than those who do not.
Mr Cooke recommended that travel firms analyse visitor data to find out why customers are leaving the site without making a purchase or an inquiry, carry out user surveys and test any solutions before implanting them.
“It’s not rocket science and Google believes the search function is one of the biggest areas for improvement with many travel companies are losing customers there,” writes Mr May.
New research from Guava and Econsultancy shows that over half of UK companies will be spending more on SEO this year.
News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
Archived under SEO Gossip
Posted by Krunal Soni on April 28, 2009 at 10:51 am
By Justin Mann, TechSpot.com
Microsoft has failed to re-imagine search numerous times over the past few years, much to their dismay. Neither MSN.com nor Microsoft’s Live Search have managed to steal any considerable share away from Google, no matter how much money it is thrown at them, with people still overwhelmingly preferring the simple Google search page to the service-decorated Microsoft alternatives.
Redmond isn’t done for, though, and soon will be unveiling their new Kumo search engine, which has recently gone under internal testing. While nothing has been formally announced yet, rumors indicate that Kumo will be launched in just about a month.
Some details have been leaked regarding what the new service will offer, such as expanded searches that pull up relevant information about a search, as opposed to just sites containing the queried terms. With a huge ad campaign ready to launch and a new search engine ready to roll, Microsoft will try to take both Yahoo and Google’s spots. Will they be able to do either? Perhaps Yahoo, but when it comes to innovation, I think Google is still a step ahead of Microsoft in the web services department.
Archived under SEO Gossip
Posted by Krunal Soni on April 18, 2009 at 11:37 am
Real Estate Marketing and Real Estate SEO
Real estate marketing has become more of prevailing vocation as buying a house has become more of a major investment. However, whether you are buying or selling a house, you need a professional real estate marketing firm to handling the day to day nitty-gritty that are involved: from placing your home online to emailing hundreds of prospective buyers and sellers within your city or market.
With today’s market in disarray and house prices at an all time low, it is crucial that one hires a professional real estate company to handle both buying and selling of their home. One who does not only understand the process of selling a property, but also understands the myriad of loan choices and the variety of issues involved in the home mortgage process.
More importantly, particularly if you are selling a home, you need a real estate agent that is verse with the ever-changing issues involve with marketing real estate online. Why? According to a recent industry report the real estate industry spent more than $7 billion on Web site design and maintenance, an expenditure that is anticipated to grow to more than $11 billion in the next three years.
The web has revolutionized how Americans buy homes. The number of homebuyers using the Web has risen steadily, climbing to 84 percent of all buyers in 2007 (up from 80 percent in 2006), according to the National Association of Realtors (NAR); Supplemental studies in 2008 revealed that nearly 75 percent of Internet homebuyers drive by a home based on their Web visit. Nearly one out of every three homebuyers first learned online about the home they eventually purchased.
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Archived under Resources
Posted by Krunal Soni on April 10, 2009 at 10:23 am
It will now be easier for you to find local places and services through Google search. The internet search giant, Google has introduced a new local search feature to its search engine that gives you more localized results that ever; it shows the results of simple location searches on a map
Using the Google’s new local search feature, the users will now be able to get the best results for simple local searches like restaurants, doctor or a supermarket. The new local search feature will let the users view local search results on a map.
Google’s localized search service will be available, without requiring users to type in their locations; however the users have option to specifying their location. Google’s search engine will offer the service by automatically ascertaining the locations or areas of users. It will use users’ internet protocol (IP) address to ascertaining the geographical locations or areas and to give out results accordingly.
In a Google blog post, software engineers Jenn Taylor and Jim Muller have written, “How do we guess your location? In most cases, we match your IP address to a broad geographical location.”
Google’s new feature certainly facilities in fetching best, nearly accurate, more localized search results, but the privacy campaigners are unable to digest the new feature. The privacy campaigners are saying that revealing of the geographical location thru IP addresses could be dangerous in some cases.
Source by topnews.in
Archived under SEO Gossip
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