Archive for January, 2010

Internet Marketing and Search Engine Optimization (SEO)

What is the difference between Internet Marketing and Search Engine Optimization(SEO)?

SEO is the use of techniques that help to optimize the results of searches done online.
SEO is just one way of doing internet marketing. The term internet marketing encompasses SEO and many more marketing techniques. While SEO is extremely important, it isn’t the entire story when it comes to getting your website noticed. If you have an online business, it is important to create a marketing plan. Many people think they need a large budget to make a marketing plan, but that isn’t always true. Many internet marketing strategies are affordable and easy to do.

Website marketing is the best way to bring traffic to your site and to generate sales. At its most basic definition, SEO consists of using keywords and tags to help search engines rank your site high in results. Internet marketing uses SEO strategies to bring traffic to your website.

Archived under Resources Comments

Mobile Cloud Computing Concepts

Mobile Cloud Computing Concepts for next generation browsers, widgets, sim, network as a service and platform as a service. 

Mobile consumers are highly influenced by Apple’s iPhone. There are more then 88,000 applications available only for iPhone, which includes mobile stores, games and other applications. Yet limited processing power, battery life and data storage – even in smartphones – limits mobile application growth in the mass market.

Cloud computing technologies can help overcome barriers and become a revolution in mobile computing world. Exploring mobile cloud computing can help us develop more sophisticated applications with enhanced performance.

Mobile cloud computing offers PaaS (Platform as a Service), which provides possibilities of offering it to a large number of mobile subscribers

Let us explore mobile applications that will lead the growth, the key technologies and initiatives involved, new business models that can be brought in to overcome barriers.

Archived under Mobile Application, SEO Gossip Comments

NTPL raises the efficiency not impact of your data center

At NTPL, our professional team can help your company to develop a robust and future-proof Tier III data centre infrastructure in order to cater all the challenges of today and beyond. Our company offers an absolute life cycle of services to suit your complete data center and storage requirements.

As our company is a multi-discipline systems integrator, it possesses extensive experience in networks, monitoring, security and operating platforms. Our core business is a blend of consulting skills, and our innovative solutions and services serve the areas of Consolidation, Continuity and Compliance. Our Tier III data centers are the backbone of our managed hosting and application services, and cater to the varying and evolving needs of small and medium businesses, enterprises, and service providers. Whether you need co-location services or support for hosting and managing simple or complex application suites, each data center is designed to meet the challenges of virtually every client request – at a competitive price.

Our expertise staff members at NTPL take the accountability of securing and connecting the most significant information assets of our valuable customers with utmost seriousness.
With escalating energy costs, cultivating regulatory pressures and the persistent growth of power consumption in the data center industry; we apprehend the significance of integrating environmental awareness and help social responsibility in every single business practices.
We follow the “green” approach, which touches all features of our daily business activities. Right from energy conservation practices at our data centers to recycling and eco-friendly purchasing policies, we assure to take pride in encouraging programme that secure the entire environment while enhancing energy efficiency for our customers.

Archived under Releases, SEO Gossip, Software Comments

Less hassle, Techno economical, Infrastructure Cost free, Reliant, easy to deploy, 24X7

NTPL started its operation in 2000, And marked its presence in the world it has finds the needs to grow, and launched its commercial Tier III data center , only of its kind in Gujarat and data recovery center at Jaipur – Rajasthan.

Our Tier III data centers designed to offer unparalleled security of hardware and data, with healthiest possible, electromagnetic pulse. Our Data center is having the 5000 sq. ft. space with the raised flooring. It is furnished with latest blade server technology. At our center Intel Nehlem Xeon IBM blade servers (Rack Server – 42 U) with redundant power supply, (80 KVA – 2 UPS) and precession environment with n+1 HVAC.  Our network is supported with the direct leased lines from leading telecom service providers ensuring the faster access to the services.

The routers, switches and fibre optic back bone manage the peaks traffic with the highest efficiency. The continues monitoring of equipment, bandwidth and services will be possible as our services are up 24X7. We ensure 99.918% uptime.

NTPL Data centre adhere the CICS & CICMS security standards to meet the Hosting services related security standards.

It is probable that in future the carbon caps or taxes will further aggravated across the various industry vertical. NTPL data centre is energy efficient,   “The Green advantage” data centre to control the carbon emission.

Archived under Releases, SEO Gossip Comments (1)

Search Engine Relationship

SEO’s have become demanding and increasingly picky on how web owners or internet users may utilize this incredible facility. The landscape of search engines have went through some drastic changes over the years. There are certainly ways and means and up to date methods that you may currently use to ensure that your relationship with the SEO’s are in a healthy and thriving condition.

You might be running your search engine queries on a particular search engine, although who is actually supplying the results – it could be a different company altogether.

Below, is a list of the search engines that feed your precious keywords:

Yahoo
Yahoo provides the primary search results for Yahoo search, Alta Vista, and AllTheWeb, and receives paid listings from Yahoo Search Marketing (formerly known as Overture).

Google
Google provides the primary search engine results to Google AOL Search and also Netscape. Google also supplies paid listings to Lycos, Ask, Netscape, AOL Search, and HotBot. It also supplies secondary
results to HotBot and receives it’s directory data from DMOZ.

Lycos
Lycos receives the directory search results from DMOZ, primary results from Ask, and paid listings from Google Adwords.

Hotbot
Hotbot receives directory search results from DMOZ, primary search results from Ask, and paid/secondary results from Google Adwords.

Ask
Ask provides primary results to Ask, Hotbot, and Lycos. It receives secondary search results from Teoma and the directory results from DMOZ, with paid listings from Google Adwords.

In relations to marketing, search engines can provide anything you want to know. If someone is looking for something, they normally refer to the
search engines. When they type it in, the highest sites on the engines will show – which is normally where the visitor will go.

Search Marketing Is Like Dating :)

Search marketing is no different. It’s fine to pay attention to search optimization. It’s a good idea to do keyword research and use those words on your pages, but only the ones that really match what you sell. If you are willing to do anything to get search traffic, you just end up looking desperate, and you attract all the wrong elements, just like in dating. And the people really looking for you won’t find you–and they are the ones who buy: mike

Archived under Google Comments

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