Google Zeitgeist USA Trends lists

 

Each year the Google Zeitgeist lists and the Zeitgeist USA lists in particular are poured over with interest as people in the search marketing business try to glean gems of information from the year’s search patterns. As well as this data there are lists that are just plain old interesting.

This year one of the things that caught our eye was the figures from the Google Translation tools. Below is a list of the fastest rising translated words.

1. you
2. what
3. thank you
4. please
5. love

Showing that no matter how global communications become there is always time for good manners!

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SEO Job Interview Questions

Here are some SEO Interview Questions:

1) Give me a description of your general SEO experience.

2) Do you currently do SEO on your own sites and give me some examples. Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?

3) Where do you think the SEO industry is headed?

4) What industry sites, blogs, and forums do you regularly read?

5) Have you attended any search related conferences?

6) What SEO tools do you regularly use?

7) What SEO areas are you weak and strong in, and give examples of both.

8) What areas do you think are currently the most important in organically ranking a site?

9) Do you have experience in copywriting and can you provide some writing samples?

10) What kind of strategies do you normally implement for backlinks? What do you think about link buying, link bait, and other specific backlink strategies?

11) What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?

12) Are you familiar with any blackhat SEO techniques, search arbitrage, and affiliate marketing?

13) Are you familiar with enterprise web analytics and what packages are your familiar with?

14) Are you familiar with A/B testing and multivariate testing?

15) Do you have experience in email marketing, banner advertising, other types of media buys and other forms of online advertising?

16) Are you experienced in managing PPC campaigns? To what extent and on what platforms?

17) Do you have experience in bid management tools, API tools, and click fraud issues?

18) Do you have experience in extensive competitive analysis and what techniques do you use?

19) What technologies are you familiar with? (We primarily use HTML, CSS, ASP, .net, PHP, SQL, and JavaScript)

20) Why are you moving from your current position and/or leaving any current projects?

21) Do you know who Matt Cutts is?

22) What is the Ultimate Answer to Life, the Universe, and Everything?

I got several excellent questions from a couple forum postings. These get into the more complicated end of SEO.

23) What’s the difference bewtween PageRank and ToolBar PageRank?

24) What is Latent Semantic Analysis (LSI – Indexing)?

25) What is Phrase Based Indexing and Retrieval and what roles does it play?

26) In Google Lore – what are ‘Hilltop’ Florida’ and ‘Big Daddy’?

post a your comments and give answer to help freshers

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5 Mistake Can Kill Your SEO Process

The whole SEO process can be divided among three major parts i.e. Crawlabilty, Content and Links. These three things are pillars of Search Engine Optimization and so to your site’s success path.
First keep this thing in your mind that Search Engine Spiders are not all that smart. If a spider can’t find content (suppose there is a broken link, for example), it’s programmed to end what it’s doing and wouldn’t go look around for that great article you wrote. It’s going to move on to the subsequent link and keep crawling, crawling, and crawling. That’s what it does.
So, it’s obvious that if a spider can’t access your content then your content will not get indexed and so will never be found on search engines. That’s why crawlability is the basic and most important component of SEO and we will highlight these crawlabilty issues.

1) Screwing up Robots.txt file.
Make sure your text is like the one written as User-agent:* Disallow: It should not be like the one written as: User-agent:* Disallow: /
This mistake can drop your organic rankings drastically.

2) Too many variables or parameters in your URLs
Although Search Engines are getting better and better in means of crawling long and ugly looking links but still they don’t like them. Short URL’s also do get clicked more often in the result pages and they are good for crawlabilty and clickabilty.

3) Session ID’s in your URL’s
Search Engines straight away do not like session ID’s in URL’s. If you are using Session ID’s then just store them in cookies rather than including them in your URL’s. Session ID’s can cause a single page content to be visible at multiple URL’s and thus obstructing the SERP’s.

4) Your site suffers from code bloat
Even though Spiders are normally good at sorting out code from content, but that doesn’t mean you should make it more complex by having so much code that the content is tough to find.

5) Your navigation and internal linking
Designers and developers can be pretty creative while designing a web site but this creativity may come in the way Search Engine Crawlers. Your site’s navigation build in complicated DHTML, java script code, flash or Ajax based can stop a crawler in its track.

Though crawlers have become advanced that they can crawl these entire things but why take a chance.Crawlability is often ignored in the name of creativity and coding, but it’s as vital to your SEO efforts as content development, link building, and any other element of the SEO Strategy.

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Latest SEO Do’s and Dont’s Tips

There are some simple tips for SEO process that will definitely boost your traffic and search engine ranking .

(1) Submit your ready website to Google, Yahoo, MSN and other search engine. Submit also your site to reputable high PR related web directories, open directories, yellow pages and social bookmarking sites such as digg, furl, etc.

(2) Make XML sitemap either by using free tools available or by your self and submit this sitemap to Google, Yahoo, MSN and ASK.com.

(3) Create unique and rich content sites. No duplicate content. Do not create multiple pages, sub-domains, domains, mirror sites or sites with different domain names but same content.

(4) Use relevant keyword that suits to your website theme, avoid keyword stuffing.

(5) Make your TITLE and ALT tags descriptive, simple and keyword rich. Avoid irrelevant and repeated keywords. TITLE should be max 60-80 character length.

(6) Meta tag description should be 160-180 characters including spaces (about 25-30 words).Meta Tag keywords must be 15-20 words maximum.

(7) Use H1, H2, H3 tag for the heading of your content or text pages. Heading should contain your site’s primary keywords.

(8) For dynamic website, use search engine friendly URL or URL that contain keyword or phrase, before the query string mark.

(9) Avoid link farming in the page; use less that 100 link per page. Otherwise search engine will mark that page as link farm.

(10) Use robot.txt, which direct search engine to index your website. You can allow and disallow spiders and choose directories you want to be crawled and indexed.

(11) Do not attempt to present different content to search engines than what you show to your site visitors.

(12) Avoid hidden text and links. Show to search engines what you show to your vistors. It will greatly affect your site’s reputation.

(13) Do not attempt to join in link schemes, excessive reciprocal links or excessive link exchanging and link exchange web rings.

(14) Do not buy OR sell links.

(15) Increase linking with other higher PR website by exchanging links. If you have a good and unique content websites will automatically links you.

 

Source by topseo.org

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Importance of Keywords in Search Engine Optimization

Since the keywords are the root element of any search engine optimization process, so it becomes necessary to take it as the first and most important thing for optimization. Since all search queries are based on the keywords inserted in the search engines, so one must be careful and should select the most relevant keywords for his/her website.

If the SEO is to make your site visible in the search rankings then the keywords are what around which the entire SEO process revolve. A wrong selection of keywords may ruin your entire seo work as whatever you will do after it will be based on these keywords. So you must be careful at this first and far most important point.

The following points can be helpful for finding the appropriate keywords for a given website:

1. Analyze the website: By analyzing the website make sure not to leave even a single corner of the website’s content and images. Extract all the important words from it. Prepare an excel sheet, make as much different phrases as possible from the extracted keywords. Eliminate all those phrases which do not have the words used on the web page. Repeat this process to get the most appropriate and relevant keywords list.

2. Industry Knowledge: To select industry specific and relevant keywords you should have the knowledge of that particular industry which the website belongs to. If you don’t have knowledge of that industry you can get it by visiting some of the same industry website.

3. Keyword Generator Tools: There are a number of tools available on web, which can help you getting the target keywords as per your requirement. Adwords keyword tools, Wordtracker are some of them where you can get the relevant keywords by just supplying one single keyword or your website URL.

4. Analyze Your Competitor: You should analyze the website of your competitor prior to finalize your own keywords. Check what keywords it has used to target its different pages. It will give you an idea to finally select the list of keywords for your website.

5. Keywords Popularity: The more a keyword will be popular the more it will be difficult to get a good ranking for that keyword. It is not true for all sites but only for new sites. So it is good to target the keywords which are not the most popular and competitive in beginning. You can go for it after 3-6 months of optimization when the site has the enough links and a position in search engines.

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