Creeper SEO

Each year the Google Zeitgeist lists and the Zeitgeist USA lists in particular are poured over with interest as people in the search marketing business try to glean gems of information from the year’s search patterns. As well as this data there are lists that are just plain old interesting.

This year one of the things that caught our eye was the figures from the Google Translation tools. Below is a list of the fastest rising translated words.

1. you
2. what
3. thank you
4. please
5. love

Showing that no matter how global communications become there is always time for good manners!

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There is something about taking everyday life lessons and applying them to specific business situations. We often hear proverbs and anecdotes that we can apply throughout our daily routines, but until we hear them placed into a specific context we are often left with bumper-sticker philosophies that have little practical application.

Last week I presented a two part series of questions that SEOs and clients must ask themselves in order to work together to create a successful optimization campaign. Each of those questions could have been posed of anybody for any situation. But by looking at each specifically in the context of SEO we were able to create a thought process that allows for specific application of those questions in the SEO / client relationship.

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Here are some SEO Interview Questions:

1) Give me a description of your general SEO experience.

2) Do you currently do SEO on your own sites and give me some examples. Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?

3) Where do you think the SEO industry is headed?

4) What industry sites, blogs, and forums do you regularly read?

5) Have you attended any search related conferences?

6) What SEO tools do you regularly use?

7) What SEO areas are you weak and strong in, and give examples of both.

What areas do you think are currently the most important in organically ranking a site?

9) Do you have experience in copywriting and can you provide some writing samples?

10) What kind of strategies do you normally implement for backlinks? What do you think about link buying, link bait, and other specific backlink strategies?

11) What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?

12) Are you familiar with any blackhat SEO techniques, search arbitrage, and affiliate marketing?

13) Are you familiar with enterprise web analytics and what packages are your familiar with?

14) Are you familiar with A/B testing and multivariate testing?

15) Do you have experience in email marketing, banner advertising, other types of media buys and other forms of online advertising?

16) Are you experienced in managing PPC campaigns? To what extent and on what platforms?

17) Do you have experience in bid management tools, API tools, and click fraud issues?

18) Do you have experience in extensive competitive analysis and what techniques do you use?

19) What technologies are you familiar with? (We primarily use HTML, CSS, ASP, .net, PHP, SQL, and JavaScript)

20) Why are you moving from your current position and/or leaving any current projects?

21) Do you know who Matt Cutts is?

22) What is the Ultimate Answer to Life, the Universe, and Everything?

I got several excellent questions from a couple forum postings. These get into the more complicated end of SEO.

23) What’s the difference bewtween PageRank and ToolBar PageRank?

24) What is Latent Semantic Analysis (LSI – Indexing)?

25) What is Phrase Based Indexing and Retrieval and what roles does it play?

26) In Google Lore – what are ‘Hilltop’ Florida’ and ‘Big Daddy’?

post a your comments and give answer to help freshers

Google is getting into the SEO consulting business. Well, not quite. But, Google is now formally offering an “SEO Starter Guide” with practical advice for webmasters about improving search engine visibility and increasing traffic to a web site.

It comes in the form of a 22-page PDF announced today on the Webmaster Central blog and at the PubCon show in Las Vegas. According to the Google reps at PubCon, this is the same guide Google uses internally for its own sites (YouTube, etc.).

The guide is well written and geared toward webmasters and business owners who need a basic training in SEO. Topics covered include:

* Page Titles
* Description Meta Tag
* URL Structure
* Site Navigation
* Creating Quality Content
* Anchor Text
* Heading Tags (H1s, H2s, etc.)
* Image Optimization
* Robots.txt
* Rel=”nofollow”
* Website Promotion
* Webmaster Tools
* Analytics
* More Resources

See this PDF Document for Search Engine Optimization Starter Guide